This week’s roundup, includes tips to write SEO friendly content, improve the sales of your B2B business with Email Marketing, and optimize your website for maximum Conversions.

Learn how to provide an enriched User Experience on your landing pages, and optimize your website for Google’s Mobile-First Index. We’ve covered all of this news and, much more, below!

Agency Playbook:

  • Partners discuss warning signs to look out for that point to a relationship going downhill, how to approach a distressed client relationship to start to turn it around, and strategies to keep relationships running smoothly in the first place.

From the UpCity Blog:

  • bankbound lays out the top tools needed to create a successful digital marketing strategy in the banking industry.
  • The complete guide to marketing your dental practice is here and it includes all the tips, tools and templates you’ll need.
  • Bayside Entertainment explains how to hire a video production vendor for your business.

Content Marketing:

  • Antonio’s blog offers guidance to create Content for ranking websites high in Search Engines.
  • Melanie Seibert discusses how Content Marketing relates to Content strategy and fits with related roles.
  • Alyssa Leverenz emphasizes the need for understanding your audience, following a well defined brand story and having a clearly document strategy, to enhance your Content Marketing efforts.

Conversion Optimization:

  • Learn how to create an actionable content marketing strategy for increasing your Conversion rate, from Yash Vardhan’s blog.
  • Abiola Seriki discusses how tactics such as increasing your page speed, making navigation user friendly and using live chat, can optimize your site for maximum Conversions.
  • David Hoos lists the questions that would help marketers create an effective Conversion Optimization strategy.
  • Till Boadella emphasizes the need to make your website user friendly and remove distractions for improving your Conversion rate.


  • Mark Cirillo highlights the benefits of using CRM retargeting for your business.

Email Marketing:

  • Reegan Mair highlights why it is imperative to monitor the open rate, click through rate and unsubscribe rate of your Emails, to get actionable information about your audience.
  • Robert Katai offers helpful Email Marketing tips to improve the sales of your B2B business.
  • Richard Fallah highlights the significance of Emails in your marketing strategy.

Local Optimization:

  • Follow the valuable tips from Jason Bayless to improvise Local SEO strategies for small businesses.

Mobile Optimization:

  • Learn how to optimize your website for Google’s Mobile-First Index, from Gavin Hirst’s blog.
  • Shruti Panwar offers valuable Mobile SEO tips to make your site user friendly and enhance user experience.

Reputation Management:

  • Vinay Prajapati highights the importance of Reputation Management in making or damaging businesses.

Search Engine Optimization:

  • Learn how to increase your blog traffic and improve SEO rankings, from Caroline Forsey’s blog.
  • Matthew Wheeler discusses how SEO and PPC can work in conjunction to drive traffic for your website.
  • João Aguiar’s blog offers guidance to write SEO friendly content.
  • Baruch Labunski highlights the significance of video, voice search, page engagement and earned links for improving SEO rankings in the year 2018.

Social Optimization:

  • Austin Urlocker highlights how encouraging engagement from followers, creating quality video content and running effective Facebook ads, can enhance your Social Media Marketing efforts.
  • Shaday Stewart discusses how tracking the success of Social Media posts and understanding the unique benefits of each Social Media platform, can help small businesses.
  • Ruby Rusine lists the metrics that can help marketers to evaluate the performance of Social Media campaigns.
  • Learn how to create your own Social Media strategy map, from Joydeep Bhattacharya’s blog.


  • Learn how to provide an enriched User Experience on your landing pages, from Krishna Shastry’s blog.
  • Chris Sheen draws special attention to the differences between User Experience Design and User Interface Design.