This week’s roundup includes tips to drive engagement and sales with Email Marketing, create an effective design for your website, and spy on your competitors in Organic search in an ethical manner.

Learn how to create an effective Content Marketing strategy and promote your small business on Social Media. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • Kelly Shelton goes over how to craft seasonal promotions that will resonate with customers this holiday season.
  • Follow these top retail marketing influencers for industry news, tips, and inspiration.
  • Paul Scott describes why strategy is key for generating backlinks with quality content.
  • Jim Odom shares how wineries and distilleries can benefit from an SEO overhaul.

Content Marketing:

  • Emily Sidley highlights the importance of establishing new goals and reviewing analytics, to create an effective Content Marketing strategy.
  • Robert Rose draws special attention to the important business models in Content Marketing.
  • Shane Barker discusses how Content Marketing can impact your SEO campaigns, and the ways to derive maximum benefit by integrating SEO with Content Marketing.
  • Dana lists the important things that marketers must consider while creating a Content Marketing strategy.

Conversion Optimization:

  • Learn how to drive leads and sales through web traffic, from Sam Makad’s blog.
  • Follow the valuable tips from Hitesh Bhasin to increase the Conversions of your website.
  • Sathish Arumugam discusses how strategies such as keeping a minimalistic interface and optimizing the site for mobile users, can increase the Conversion rate of your website.
  • Nick Chasinov offers tips to help marketers integrate CRO strategies into their projects.

Email Marketing:

  • Freddie Tubbs discusses how strategies such as creating compelling subject lines, using a clear call to action and segmenting the target market, can enhance your Email Marketing efforts.
  • Kristin Jordan emphasizes the need to keep your Emails concise, determine your goals and focus on mobile experience, for crafting your Email Marketing strategy.
  • Ron Dod draws special attention to the Email Marketing strategies that can help marketers to drive engagement and sales.

Local Optimization:

  • Bennett Tyson highlights how strategies such as gathering Local reviews, maintaining consistency of NAP and link building, can enhance your Local SEO efforts.

Mobile Optimization:

  • Learn how to optimize your blog for Mobile devices, from Rohit Shetty’s blog.
  • Dimitri Konchin presents an overview of Google’s Mobile first indexing and offers guidance to prepare your website for Google’s Mobile first indexing.

Reputation Management:

  • Kamlesh Jolapara offers guidance to run your Online Reputation Management programs successfully.

Search Engine Optimization:

  • Learn how tactics such as providing quality content and increasing page speed, can enhance your SEO efforts, from Brent Wildman’s blog.
  • Jen Saunders draws special attention to the ethical methods of spying on your competitors and taking your SEO campaigns to a new high.
  • Laura Atwell’s blog serves as a glossary of important SEO terms.
  • Aljaz Fajmut offers SEO tips to help marketers optimize their websites for voice search.

Social Optimization:

  • Kimberly Mitchell offers Social Media Marketing tips to improve your business performance.
  • Follow the tips from Novella Brandhouse to promote your small business on Social Media.
  • Learn how to create ultra-shareable blog content on Social Media, from Todd Kunsman’s blog.
  • Sujain Thomas provides guidance to market your brand on Social Media.

Website Design:

  • Learn how to drive better results by redesigning your website, from Gregor Schmidt’s blog.
  • Matt Ellis discusses how tactics such as choosing colors strategically, optimizing typography and streamlining navigation, can help marketers create an effective design for their websites.