Top 25 Digital Marketing Articles – Week of 11/08/19
This week’s roundup includes tips to create an effective B2B email marketing strategy, monetize social media, and boost your content marketing ROI. Learn how to drive more conversions by engaging leads directly, and improve your online reputation. We’ve covered all of this news and much more, below!
From the UpCity Blog:
- Our own manager of SEO and social media, Jordan Stella, sat down with Hope Horner, co-founder of Lemonlight, to discuss how Lemonlight was able to sell $30,000 worth of video in their first month and how they’ve been able to leverage technology to make video production more cost-effective.
- Andrew Zola helps increase your profits that your app can bring by showing 5 effective ways to monetize mobile apps in 2019.
- Learn how to growth hack for startups to get your leg up on the more difficult challenges with Mladen Maksic.
- Take your link building strategy to the next level by leveraging these 4 key steps and help from Zarrar Rasool.
Content Marketing:
- Benjamin Estes offers guidance to create effective content marketing campaigns.
- Follow the content marketing tips from Ann Gynn to attract your audiences.
- Learn how to boost your content marketing ROI, from Julia McCoy’s blog.
- Sara Karnish presents an overview of content marketing and draws special attention to the expected changes in content marketing next year.
Conversion Optimization:
- Michaela Zanello draws special attention to the best practices of landing page optimization for increasing conversions.
- Kelly Main emphasizes the need to collect & analyze data and perform A/B testing, for boosting your CRO efforts.
- Pawel Grabowski discusses how mastering the art of creating conversational experiences can help marketers drive more conversions.
Email Marketing:
- Larisa Bedgood draws special attention to the stats and trends that can help email marketers take campaign performance to a new high.
- Learn how to create an effective B2B email marketing strategy, from Emily Andrews’s blog.
- Kevin George busts the myths about chatbots and discusses how email marketing has an edge over them.
Local SEO:
- Robert Portillo presents an overview of local search marketing and offers guidance to improve your brand’s Local SEO.
- George Nguyen discusses how Google My Business ratings can impact the conversion rate of your business.
Reputation Management:
- Learn how to use online reputation management for protecting your business, from Marcel Casella’s blog.
- Follow the valuable tips from Margaret Visnji to improve your online reputation.
Search Engine Optimization:
- Brennen Bliss highlights the different types of anchor text and offers guidance to avoid anchor text footprints.
- Adriana Tica draws special attention to the SEO trends that can help marketers stay ahead of the curve.
- Anais Dubois highlights the need to increase the amount of engagement, incorporate HTTPs and come up with valuable content, for improving the performance of SEO campaigns.
Social Optimization:
- Altimese Nichole’s blog draws special attention to the latest social media updates to help marketers improve the performance of their campaigns.
- Ayush Kanodia outlines interesting techniques that can help marketers take their social media campaigns to a new high.
- Jacob Maslow emphasizes the need for choosing the right networks, using social media tools and creating a content curation plan, to improve your social media marketing strategy.
- Amanda Webb offers guidance to help marketers monetize social media.
UI/UX Design:
- Selman Gokce presents examples of UX, to help marketers understand the right way of improving their UX.
- Learn how to improve the user experience of your eCommerce website, from Moosa Hemani’s blog.
Website Design:
- Going Clear’s blog discusses how the design of your website can serve as a tool for generating ROI and growing your business.
- Joel Waggener highlights how video content, voice user interfaces, and chatbots will dominate the field of website design in 2020.
