Top 25 Digital Marketing Articles – Week of 11/01/19
This week’s roundup includes tips to boost email conversions, grow your small business with social media, and create an effective content marketing strategy. Learn how to improve your conversion rate and rank your website in mobile search. We’ve covered all of this news and much more below!
From the UpCity Blog:
- Our own manager of SEO and social media, Jordan Stella, sat down with Scott Darrohn, COO and co-founder of fishbat, to discuss how fishbat has attracted projects from high-profile clients like the European Union, why saying no to potential clients is sometimes more important than saying yes, and more.
- Sean Chaudhary helps make your day-to-day easier with a list of the top 15 Google Chrome extensions for digital marketers.
- Learn how to create video content that will absolutely wow your LinkedIn audience with help from Alex Park.
- Take your SEO strategy to the next level by leveraging latent semantic indexing and LSI keywords with help from Justin Knott.
- Marton Varo explains why product videos should be an essential part of your product marketing strategy.
Content Marketing:
- Ian Cantle discusses how blog posts, infographics, ebooks, and case studies can help content marketers grow their businesses.
- Follow these valuable tips from Segun Onibalusi to create an effective content marketing strategy.
- Stephanie Stahl offers guidance to help B2B content marketers leverage opportunities available deep in the sales funnel.
- Chad Buleen draws special attention to the recent content marketing trends with examples.
Conversion Optimization:
- Learn how to boost sales with conversion rate optimization tips from Olivia Ross’s blog.
- Mike Fitterer’s blog suggests strategic adjustments that can convert website visitors into customers.
- Follow these tips from Rushabh Patel to improve the conversion rate of your website.
Email Marketing:
- Juhil Mendpara lists the strategies that can help marketers boost email conversions.
- Rebecca Hey highlights the benefits of using videos in your email marketing campaigns.
- John Becker presents an overview of the field of email marketing and offers guidance to take your email marketing efforts to a new high.
Local SEO:
- Sam Romain highlights the importance of local SEO and discusses strategies for driving more local traffic.
- Bjorn Wallman’s blog presents a checklist that can help marketers improve the performance of their local SEO campaigns.
- Kaili Killpack emphasizes the need to claim Google My Business listings and create online directory listings for ranking in local search.
Mobile Optimization:
- Learn how to rank your website in mobile search with help from Beth Walker’s blog.
Search Engine Optimization:
- Colton Miller discusses why it is imperative to perform proper keyword research when deciding on an SEO strategy.
- Learn how to run a competitive SEO analysis and draw inferences to improve your own SEO strategy with help from John E Lincoln’s blog.
Social Optimization:
- Briana Oliver offers guidance to create effective CTAs for various social media platforms.
- Adam Torkildson emphasizes the need for social media marketers to leverage social videos, interactive content, and chatbots to stay ahead of the curve.
- Learn how to use social media for improving your personal brand from Keith Coppersmith’s blog.
- Hannah Fillmore Patrick offers tips to help marketers choose the right social media platform for promoting their businesses.
- Collin Lynch discusses strategies that can help marketers grow their small businesses with social media.
UI/UX Design:
- Pasan Williams discusses how UI trends in 2019 will be mainly about AI, animated graphics, VR, and AR.
- Learn how to improve your website’s UX Design for maximizing conversions from Neha Ahmed’s blog.
Website Design:
- Kasee Bailey’s blog outlines the web design mistakes that can drive away visitors and offers guidance to help marketers provide the finest online experiences.
- Vivian Johnson highlights the importance of beautifying the checkout process and making your site mobile friendly when designing an eCommerce website.
About the author
Jordan is the Manager of SEO & Social Media at UpCity. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.
