Top 25 Digital Marketing Articles – Week of 10/27/17

This week’s roundup, includes tips to improve the Conversion rates of your payment pages, set up your first Email automation program, and create a better user experience for your Mobile customers.

Learn how to manage the Local SEO for businesses with multiple locations, and create a Social Media Marketing plan from scratch. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

• Sharp Notions explains how to get up and running with Google Tag Manager.
• Boostability tells small businesses that they need to make room in the budget for an SEO agency.
• Over the Top SEO shares tips on improving the performance of your e-commerce store.

Content Marketing:

• Michael Transon emphasizes the need to integrate SEO into your Content Marketing strategy checklist.
• Julia McCoy presents stats to highlight the merits of Content Marketing and offers guidance to make your brand authentic and transparent.
• Peter Yang discusses how your Content Marketing strategy can be fine tuned by understanding, how people search online and the latest trends in Google’s algorithms.
• Follow the valuable tips from Sahail Ashraf to avoid mistakes and enhance your Content Marketing efforts.

Conversion Optimization:

• Learn how to increase the Conversion rates of your payment pages, from Gloria Kopp’s blog.
• Shiva Teja emphasizes the need to simplify your Content, use the right visuals and include testimonials for improving the Conversion rate of your landing pages.
• Diana Clark presents techniques to help marketers increase Conversions with online customer engagement.

CRM:

• Anton Koekemoer offers guidance to deal with the challenges associated to Customer Relationship Marketing.
• Jeanna Barrett highlights the mistakes that marketers must avoid when they choose a CRM system for their small businesses.

Email Marketing:

• Learn how to set up your first Email automation program, from John E Lincoln’s blog.
• Jenni McKinnon’s blog presents the expected trends in the year 2018, and offers guidance to improve performance of your Email Marketing campaigns.
• Kirsten Burkard draws special attention to campaigns that can create long lasting relationships with customers, when incorporated into your Email Marketing strategies.
• Syed Balkhi discusses how techniques such as sending personalized Emails and asking for Email preferences, can improve your Email clickthrough rates.
• Kristen Hicks offers guidance to build an Email list using Social Media.

Local Optimization:

• Learn how to manage the Local SEO for businesses with multiple locations, from Holly Borchardt’s blog.

Mobile Optimization:

• Corey Young Knutsen highlights the impact of Google’s Mobile first index on B2B businesses and offers guidance to optimize your site from this standpoint.
• Juan Pablo Castro offers succinct tips to create a better user experience for your Mobile customers.
• Learn how to increase traffic and improve profits by enhancing your Mobile SEO efforts, from Nick Genty’s blog.

Search Engine Optimization:

• Follow the tips from Lokesh Aryan to improve your SEO strategy and increase traffic to your website.

Social Optimization:

• Learn how to use hypertargeting to find the right customers on Social Media, from Tom Lauck’s blog.
• Jessica Wade draws special attention to the expected trends in the year 2018, for improving the performance of your Social Media campaigns.
• Annie Pilon emphasizes the need to utilize Instagram Marketing and improve blog engagement, for taking your Social Media efforts to a new high.
• Ameer Rizvi offers guidance to help marketers create a Social Media Marketing plan from scratch.
• Ben Sailer provides helpful tips for resharing Social Media posts.

UX/UI:

• Nathan Allsopp discusses how tactics such as organizing pages in a logical order and refining the design of your form, can provide an enriched user experience to visitors.
• GoingClear Interactive has the top trends to watch in web design moving into 2018.