Top 25 Digital Marketing Articles – Week of 1/03/20
This week’s roundup includes tips to optimize your Google My Business listing, boost your e-commerce conversion rates, and create content that can drive conversions. Learn how to improve your online reputation and drive tremendous organic traffic to your website. We’ve covered all of this news and much more, below!
From the UpCity Blog:
- Justin Collier shares best practices that can help your landing pages convert by creating memorable experiences.
- Marton Varo discuss how video SEO differs from traditional SEO and why you should consider VSEO an integral part of your marketing strategy in 2020.
Content Marketing:
- Learn how to create content that can drive conversions with help from Michaels Wilder’s blog.
- Eric Sachs provides 15 content marketing predictions for 2020.
- Mary Jones emphasizes the need to know your market, include infographics, and filter the customer base for when creating an effective content marketing plan.
- Jonathan Crowl’s blog highlights stats that can help marketers streamline their content strategies in 2020.
Conversion Optimization:
- Learn how to boost your e-commerce conversion rates from Linda Wester’s blog.
- Jeff Lenney presents an overview of CRO and offers guidance to help marketers maximize their profits.
- Scott Joseph offers guidance to help marketers create landing pages that convert.
- Christian Nordqvist emphasizes the need to have a clear CTA and use high quality product images if you want to increase your e-commerce conversion rates.
Email Marketing:
- Stephanie Lee lists the best practices for writing, sending, and continually perfecting prospecting emails.
- Bailey Anderson discusses how user generated content, inclusivity, and AI will trend in the field of email marketing during 2020.
- Juntae DeLane’s blog outlines the trends that can influence your email marketing strategies in 2020.
Local SEO:
- Follow the valuable tips from Liezen Anne Inte to optimize your Google My Business listing in 2020.
- Skyler Reeves presents an overview of local search marketing and highlights the importance of reviews and NAP in local search.
Reputation Management:
- Ryan Esco offers guidance to help marketers instantly improve their online reputation.
- Follow these reputation management tips from Matt Davis to transform your negative experiences into positive experiences.
Mobile Optimization:
- Roger Montti discusses how mobile-first indexing can impact your SEO rankings.
Search Engine Optimization:
- Abdesadek Nadi lists the strategies that can help marketers drive tremendous organic traffic in 2020.
- Ankur Tyagi outlines the SEO techniques that you must cater to if you want to become the favorite of search engines in 2020.
- Sam Slankard discusses how voice search, featured snippets, and review marketing will trend in the field of SEO during 2020.
Social Optimization:
- Anurag Rathod outlines the social media trends that marketers can expect to see everywhere in 2020.
- Alina Gorbatch draws special attention to the innovative things that marketers can try on social media in 2020.
- Keith Anderson discusses how social signals can impact SEO.
UI/UX Design:
- Praneeth Putta discusses how custom typography, microinteractions, conversational UI, and virtual reality will trend in the field of UI and UX design during 2020.
Website Design:
- Yuri Musienko draws special attention to the web design trends that will define 2020.
- Loris Stavrinides discusses how organic interactivity, illustrated storytelling, and augmented reality will trend in the field of website design during 2020.
About the author
Jordan is the Manager of SEO & Social Media at UpCity. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.
