This week’s roundup includes tips to optimize marketing Emails on mobile devices, how to boost your Social Media traffic, and what goes into creating an effective SEO strategy.

Learn how to use Content Marketing for improving customer retention and how to turn your website visitors into customers. We’ve covered all of this news and much more below!

From the UpCity Blog:

Content Marketing:

  • Sam Romain offers guidance to repurpose blog posts, Video Content and live presentations to help marketers expand their audience.
  • Learn how to make optimal use of your Content Marketing budget, from Ann Gynn’s blog.
  • Marvin Russell discusses how GIFs, memes and checklists would trend in Content Marketing during the year 2018.
  • Khushi Srivastava offers helpful tips to use Content Marketing for improving customer retention.
  • Josiah Bussing lists the steps to ensure the success of your Content Marketing campaigns.

Conversion Optimization:

  • Learn how to increase Conversions on your Email Marketing lists, from Chris Smith’s blog.
  • William emphasizes the need for using social proofs, trust signals and product demo videos to increase Conversions.
  • Follow the Conversion Rate Optimization tips from Miroslav Chodak to turn visitors into customers.
  • Sonali Datta highlights the importance of knowing your visitors and creating excellent content, for driving Conversions to your website.

Email Marketing:

  • Lokesh Aryan offers guidance to create the right Content for your Email Marketing campaigns.
  • Raychale draws special attention to Email list building tactics that can generate qualified leads for your business.
  • Learn how to optimize marketing Emails on mobile devices, from Katie Caron’s blog.

Local Optimization:

  • Learn how to use Google My Business to manage your business listing, reviews, photos and location on Google search, Google Maps and Local search, from JD Parkman’s blog.

Mobile Optimization:

  • Sudipta Das offers white hat Mobile SEO tips to help marketers avoid search engine penalties and maintain online visibility.
  • JG Bezuidenhout offers helpful tips to optimize your site from a Mobile standpoint.

Reputation Management:

  • Learn how to manage the Online Reputation of your website with guest blogging and regular interaction on social media, from Morris Edwards’s blog.

Search Engine Optimization:

  • Chris Kirksey emphasizes the need for engaging readers, utilizing alt text, shortening URLs and improving page titles, to improve the performance of your SEO campaigns.
  • Diona Kidd discusses how Page Load Speed can impact your SEO rankings.
  • Tony Mastri draws special attention to vital SEO statistics that can help marketers get the larger picture and take informed decisions.
  • Follow the tips from Tina Johnson to create an effective SEO strategy.

Social Optimization:

  • Lucy Hitz offers valuable tips to participate in Facebook Groups.
  • Steve Cartwright draws special attention to the important Social Media metrics that must be tracked for identifying the best performing posts.
  • Sharon Conwell offers guidance to boost your Social Media traffic.


  • Kate Tolmie highlights the significance of having a UX Strategy for your business.
  • Prince Pal offers succinct tips to help beginners with UX Design.