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This week’s roundup, includes tips to help your website rank high in Local Search, prevent your Emails from landing up in spam folders, and improve your Mobile content marketing strategy.

Learn how to integrate paid and organic Social Media, and improve your web design from an Organic SEO standpoint. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

 Content Marketing:

  • Learn how to create an effective Content Marketing strategy from Jon Graves’s blog.
  • Wendy Marx emphasizes the need to make thought leadership as the goal of your Content and spread Content across all stages of the funnel, for improving your Content strategy.
  • Healther Levy highlights why it is imperative to define the right metrics and use the right tools for improving your Content Marketing campaigns.
  • Scott MacFarland offers guidance to increase your Content Marketing ROI.
  • Leonie Wharton’s blog draws special attention to content that can excite, engage and educate the audience, for helping marketers enhance their Content Marketing efforts.

Conversion Optimization:

  • Dave Orecchio highlights the significance of Conversion Rate Optimization in the present scenario.
  • Niko Moustoukas offers valuable tips to help marketers get started with Conversion Rate Optimization.


  • Joe CRM’s blog presents the merits and demerits associated with the features of customer engagement models in CRM.

Email Marketing:

  • Chris Leitch offers Email Marketing tips to convert leads into customers and ensure a successful campaign.
  • Armando Roggio emphasizes the need for using a cart abandonment series and performing A/B testing on your subject line, to enhance your Email Marketing efforts.
  • Follow the valuable tips from Max Pete to improve your Email Marketing strategy.
  • Learn how to prevent Emails from landing up in the spam folder from Reuben Yonatan’s blog.
  • Virginia Van Kampen provides guidance to make people look forward for your Emails and entice them to take the desired action.

Local Optimization:

  • John Lincoln highlights how techniques such as keeping your NAP consistent, blogging about Local events and using schema markup can help your website rank high in Local Search.

Mobile Optimization:

  • Follow the tips from Jeannie Hill to boost your Mobile search rankings.
  • Sarah Smith emphasizes the need to pay attention to user intent and write powerful headlines for improving your Mobile Content Marketing strategy.

 Search Engine Optimization:

  • Gaurav Jain offers tips to improve your web design from an SEO standpoint.
  • Lois Wentworth offers useful tips to rank your blogs well in Search Results.
  • Learn how strategies such as writing link worthy articles and advertising articles on social media can enhance your Off-page SEO efforts, from Joanne Sweeney-Burke’s blog.
  • Brad Shorr highlights the things that you can expect when you sign up with an SEO company.

Social Optimization:

  • Yvette McKenzie highlights the types of posts that can create a solid presence when promoted on Social Media.
  • Joseph Montes offers succinct tips to promote your business on Social Media.
  • Rahis Saifi provides guidance to the increase the sales of your business using Social Media Marketing.
  • Learn how to integrate paid and organic Social Media from Bradley Yeater’s blog.


  • Ben Jarris’s blog highlights how UX strategies such as creating habitual dependence and developing action driven learning can keep people engaged.