This week’s roundup includes tips to improve your Mobile conversion path, reduce Email churn rate, and improve the Conversion rate of your website using the Live Chat feature.

Learn how to increase Organic traffic to your website, and improve your Content Marketing strategy. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

Content Marketing:

  • Julia Borgini’s blog highlights how repurposing tech Content can save time and help marketers to reach more people.
  • Nitin Malik emphasizes the need to outline your key goals, identify your target audience and build a Content calendar to create a Content Marketing strategy.
  • Learn how tactics such as establishing a Content plan, ensuring that your Content is mobile friendly and storytelling can improve your Content Marketing strategy, from Ellie Martin’s blog.
  • Meghan Monaghan offers guidance to evaluate and improve your Content Marketing strategy.

Conversion Optimization:

  • Learn how the Live Chat feature can improve the Conversion rate of your website, from Preeti Kaushik’s blog.
  • Neil Patel highlights the website design features that can have a negative impact on Conversions.
  • Mansoor Bhanpurawala discusses how techniques such as optimizing content, highlighting promotions and measuring the results can increase Conversions.

Email Marketing:

  • Follow the valuable tips from Jeanne Jennings to grow your Email list.
  • Anthony Robinson emphasizes the need to personalize Emails, make it mobile friendly and automate engagement for enhancing your Email Marketing efforts.
  • Heather Hartmann offers guidance to create an Email campaign and make Email campaigns successful.
  • Learn how techniques such as segmenting Email lists, customizing Email frequency and asking for feedback can reduce your Email churn rate, from Scott Cohen’s blog.

Local Optimization:

  • Jason Bayless highlights how strategies such as creating Local content and using social media effectively, can enhance your Local SEO efforts.
  • Learn how techniques such as optimizing title tags with Local keywords and creating Local business profiles can improve your Local SEO strategy, from Jason Brashear’s blog.

Mobile Optimization:

  • AJ Ghergich offers guidance to help marketers prepare for Google’s Mobile first index.
  • Learn how techniques such as minimizing pop ups, sizing meta tags properly and using simple plain designs can make your Mobile site SEO friendly, from James Barnes’s blog.
  • Halie Vining offers guidance to improve your Mobile conversion path.

Reputation Management:

  • Learn how strategies such as monitoring your Online Reputation, encouraging positive reviews and creating high quality Content can protect your business, from Wendy Marx’s blog.

Search Engine Optimization:

  • Paul Cowell offers guidance to execute a multiple domain SEO strategy.
  • Steven Clarke discusses how strategies such as outlining key information, writing blogs and using social networks can increase Organic traffic to your website.
  • Follow the SEO tips from Abhay Pratap Singh to increase traffic to your blog.

Social Optimization:

  • James Gurd highlights why a coherent Social Media strategy and plan is imperative for any business.
  • Emily Salswedel emphasizes the need for using content calendars to execute Social Media strategies.
  • Divya Rawat draws special attention to Social Media mistakes that must be avoided and offers guidance to improve performance.
  • Aj Agrawal presents strategies to growth hack Social engagement.
  • Ramona Sukhraj’s blog shares iconic Social Media campaign ideas to guide and inspire marketers.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.