This week’s roundup includes tips to increase website traffic with Email Marketing, implement A/B testing in your Social Media campaigns, and improve the Online Reputation of your business.

Learn how to get started with CRO, and boost your brand using Content Marketing strategies. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • This week’s Agency Framework discusses defining your purpose as an agency and the process of adding a new service offering.
  • Ryan Klein shares how to go after the keywords that will actually generate high quality traffic for your website.
  • Tune into one of these top 20 Video Production podcasts for industry tips, news, and creative inspiration.
  • Robert Weiss goes over how to achieve higher ROI by multi-purposing Video Production content.

Content Marketing:

  • Brian Mechem draws special attention to the most innovative Content Marketing trends that impact the way brands reach their target audiences.
  • Michelle Park Lazette discusses how industry goings on, seasonal events and data can serve as valuable sources for Content ideas.
  • Edward Dennis highlights how natural language search, remarketing and live videos would trend in Content Marketing, during the year 2018.
  • Learn how to boost your brand using Content Marketing strategies, from Helen Cartwright’s blog.
  • Mark Johnson offers guidance to improve the performance of your marketing campaigns using interactive Content.

Conversion Optimization:

  • Follow the valuable tips from Matthew Murray to increase the Conversion rate of your website.
  • Jeff Rajeck draws special attention to the best practices of CRO and offers guidance to get started with CRO.
  • Zalina Nizhegorodova lists the factors that influence webpage Conversion rates.

Email Marketing:

  • John E Lincoln offers guidance to help marketers increase the ROI of their Email Marketing campaigns.
  • Ellison Jusino discusses how strategies such as highlighting reviews and using storytelling to build empathy, can help marketers achieve success with their Email nurturing campaigns.
  • Learn how to integrate videos seamlessly with your Email Marketing campaigns, from Jessica Lunk’s blog.
  • Jennifer Stamper offers helpful tips to increase website traffic using Email Marketing.

Local Optimization:

  • Emily Weisberg emphasizes the need to create directory listings, use keywords based on search queries and leverage social media, to enhance your Local SEO efforts.
  • Eric Sachs offers guidance to determine the ROI of your business from Local SEO campaigns.

Mobile Optimization:

  • John Locke offers guidance to prepare your site for Google’s Mobile first indexing.
  • Learn how to target your Mobile customers with push notifications, from Neil Patel’s blog.

Reputation Management:

  • Fadi Tawil highlights the importance of managing social media accounts professionally and providing personal attention to customers, in improving the Online Reputation of a business.

Search Engine Optimization:

  • Follow the valuable tips from Connor Smith to enhance your SEO efforts.
  • Tiwbar emphasizes the need to leverage social media, hyperlinks, multimedia tools and heading tags, for improving your SEO rankings.

Social Optimization:

  • Follow the tips from Annie Pilon to improve your Social Media strategy.
  • Ryan Bronson emphasizes the need to create the right Social Media content and study your competitor’s performance, for creating an effective Social Media strategy.
  • Liis Hainla draws special attention to the expected Social Media trends in the year 2018.
  • Learn how to implement A/B testing in your Social Media campaigns, from Freddie Tubbs’s blog.


  • Learn how to use UX design for improving your SEO rankings, from Warren Fowler’s blog.

Website Design:

  • Bradley Miles offers useful tips to redesign your website and make it a revenue driving channel.