This week’s roundup includes tips to increase the ROI of your Email Marketing campaigns, how to optimize images from an SEO standpoint, and ways to maintain proper etiquette on Social Media.

Learn how to increase leads with blogging, and rank your business in the Local SEO 3 pack. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • Hope Horner shares how to calculate the ROI of Video Marketing.
  • Brian Huang explains why every real estate agent needs a Website.
  • Katie Zillmer describes how to set up your E-Commerce store to maximize conversions.
  • Abdul Suleiman goes over five reasons why your App Design is not getting customer engagement.

Content Marketing:

  • Nayan Kariya highlights the benefits of Content Marketing and draws special attention to the actionable Content Marketing strategies for the year 2018.
  • Daniel Tay helps marketers to understand the external factors that could create the need for revamping the existing Content strategy.
  • Saritha Reddy Syamala offers valuable Content Marketing tips from an SEO standpoint.
  • Julia McCoy offers guidance to help marketers explain Content Marketing and its potential ROI in a persuasive and convincing manner.

Conversion Optimization:

  • Learn how to create landing pages that can Convert more visitors to leads, from Kevin Kononenko’s blog.
  • Krishna Shastry offers guidance to boost lead generation with blogging.

Email Marketing:

  • Learn how to increase the ROI of your Email Marketing campaigns, from Susan Gunelius’s blog.
  • Adrienne Wilkerson offers tips to create an effective Email Marketing strategy.
  • Lori Wade offers guidance to improve your conversational writing skills, for enhancing your Email Marketing efforts.
  • Rohit Prasanna lists the best practices to generate leads with Email Marketing.

Local Optimization:

  • Laura Holton offers guidance to edit your Local listings directly from Google Search, and benefit the maximum from Google My Business.
  • Macy Storm draws special attention to the basics of Local SEO 3 pack and offers tips to rank your business in this 3 pack.

Mobile Optimization:

  • Aldrick Del Rosario emphasizes the need for reducing server response time, optimizing content delivery and enabling browser caching, to optimize websites from the Mobile standpoint.
  • Neil Patel discusses how a Mobile optimized website can have a positive impact on Conversions.

Reputation Management:

  • Follow the valuable tips from Fadi Tawil to protect your Online Reputation.

Search Engine Optimization:

  • Brent Wildman offers guidance to optimize images on your website from an SEO standpoint.
  • Courtney Wachob highlights the benefits of social bookmarking and provides social bookmarking tips for B2B marketers.
  • Keith Eneix discusses the best practices for SEO keyword research.
  • Ruth Eschenheimer provides helpful SEO tips for beginners.

Social Optimization:

  • Learn how to increase email subscribers using Social Media, from Ishan Soni’s blog.
  • Corbyn Hanson discusses how strategies such as increasing website traffic and building a community, can help marketers to create an effective Social Media strategy.
  • Follow the tips from Shanice Gravesandy to maintain proper etiquette on Social Media.
  • Mike Eckstein highlights the importance of Social Media engagement in any Social Media Marketing strategy.

UX/UI:

  • Jade Gardner offers UX and UI tips to design a proper CMS.

Web Design:

  • Dale Harris emphasizes the need for creating a plan, incorporating calls to action and adding easily accessible social media buttons, to improve the design of your website.