This week’s roundup, includes tips to improve your Email Open Rates, increase Organic traffic to your website, and create an effective Social Media strategy.

Learn how to improve the performance of your B2B Content Marketing campaigns, and rank higher in Local Search. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

Content Marketing:

  • Jodi Harris presents techniques and brand examples to help marketers explore new avenues in Content Marketing.
  • Hugh Beaulac draws special attention to the challenges faced by Content Marketers and offers guidance to overcome them.
  • Syed Balkhi lists the strategies that can enhance the performance of your B2B Content Marketing campaigns.

Conversion Optimization:

  • Manon Declosmesnil offers guidance to help marketers generate leads from their websites.
  • Josh Taylor highlights the importance of Conversion Rate Optimization in achieving specific business goals.
  • Learn how to increase the Conversion Rate of your landing pages, from Dylan Horenberg’s blog.
  • Nathan Isaacs draws special attention to landing page optimization tactics that can drive more leads to your website.


  • Jennifer Lund highlights the significance of CRM and discusses the role it plays in customer centricity, customer data and automation.
  • Naya Tsoukala discusses how CRM can empower you to scale your sales process, make informed decisions and boost team collaboration.

Email Marketing:

  • Eric Sachs presents strategies to improve Email Open Rates and Email Click Through Rates.
  • Maria Mora discusses ways to fix common mistakes and improve your Email Marketing efforts.
  • Kristen Youngs offers Email Marketing tips to boost your sales.
  • Learn how strategies such as personalizing Emails, using straightforward subject lines and writing quality content can improve your Email Open Rates, from Tristan Gray’s blog.

Local Optimization:

  • Olawale Daniel lists the Local SEO strategies that can enable your business to rank higher.

Search Engine Optimization:

  • Learn how to get your website in Google Answers Box, from Skyler Malley’s blog.
  • Neil Helson discusses how user experience and content quality can impact your SEO efforts.
  • Jenny Traster lists the factors that can negatively impact your Organic traffic and discusses ways to increase Organic traffic.
  • Allison Burns emphasizes the need for utilizing social media interactions, including Off-page links on your site and reviewing your competitor’s sites, to enhance your SEO efforts.

Social Optimization:

  • Alee King presents cutting edge tactics to create an effective Social Media strategy.
  • Learn how to research keywords for Social Media Marketing, from Ann Smarty’s blog.
  • Follow the valuable tips from TommyCarey to create Social Media profiles and improve ROI.


  • Matt Stewart discusses how simple home pages, personalization, scroll triggered animations and well designed footers have become an inherent part of UX Design today.
  • Learn how to create an effective UX proposal, from Grace Carter’s blog.
  • Follow the tips from Alan Smith to strengthen your site’s UX, and increase traffic and conversions.

Web Design:

  • Katie Lundin draws special attention to the benefits of having a simple Website Design.