This week’s roundup includes tips to boost your content marketing efforts, increase website conversions, and ensure a booming local presence. Learn how to increase engagement with email marketing and enhance your UX Design with marketing principles. We’ve covered all of this news and much more below!

From the UpCity Blog:

  • Our own manager of content & product marketing, Jordan Stella, sat down with Daniel Klein of Joseph Studios in our latest From the Ground Up interview to discuss how his company got its start, how he’s been able to successfully manage relationships at scale, and more!
  • Greg Bassenian, founder of Aris, shares his top 5 ways to improve your next corporate branding video.
  • Kristen Bryan of id8 explains why experiential design is absolutely essential to creating an engaging brand identity.
  • Learn how to increase organic B2B leads using a more targeted SEO strategy with these tips from Sara West of Snyder Group.
  • Mahnoor Arif of HTML Pro shares her advice on how you can start your own business without quitting your day job.
  • Kyle Busch from the Website Marketing Company highlights 5 tips and tricks for optimizing your content for voice search.

Content Marketing:

  • Ashleigh Bartlett-Needham discusses how an effective content marketing strategy can help businesses build a brand identity and establish clear goals.
  • Follow these valuable tips from Navneet Kaushal to boost the performance of your content marketing efforts.
  • Learn how quality content can create brand awareness, attract potential buyers, and develop trust among visitors with these tips from Brian Manon’s blog.

Conversion Optimization:

  • Chiradeep BasuMallick highlights CRO strategies that can help marketers take their next campaigns to the next level.
  • Learn how to boost your conversions through better UX design with these tips from YUJ Designs’s blog.
  • Melih Oztalay draws special attention to proven methods that can help marketers increase website conversions.

Email Marketing:

  • Get a better understanding of the types of email customers best respond to with these statistics from James McMinn.
  • Amy Copadis offers guidance to help e-commerce businesses improve their email marketing strategies.
  • Larisa Bedgood highlights the trends that will define email marketing in 2019.
  • Learn how to boost engagement with email marketing with tips from Carrie Dagenhard’s blog.

Local SEO:

  • Jason Johnson presents strategies that can help marketers enhance local rankings and ensure a booming local presence.

Mobile Optimization:

  • Taylor Spencer offers guidance to improve your website’s mobile load time and boost SEO rankings.
  • John E Lincoln discusses how mobile-first indexing will impact new websites.

Search Engine Optimization:

  • Jason Parks offers guidance for conducting keyword research for SEO.
  • Justin Herring discusses how long it usually takes for SEO to show results.
  • Brad Shorr highlights ways you can use keywords effectively in meta tags and web pages.
  • Sharayu Thakare discusses how trends such as voice search, mobile first indexing, and video content will impact your SEO strategy in 2019.

Social Optimization:

  • Learn how to optimize your social media channels for boosting your site’s SEO from Micaela Rooney’s blog.
  • Nhi Shirley highlights how tactics such as leveraging video, using story formats, and utilizing user-generated content can improve your social media strategy.
  • Jacob Maslow discusses how social media can be integrated into your SEO plan.
  • Claire Brenner from G2 provides a comprehensive report on the state of social media marketing in 2019.

Website Design:

  • Follow the tips from Erica Hartwick to design and optimize the homepage of your website.
  • David Trounce emphasizes the need to have a clear value proposition, simplify your navigation, and ensure consistent branding for improving your web design strategies.

UI/UX Design:

  • Kristen Traynor lists the marketing principles that can enhance your UX Design.
  • Gregor Schmidt presents an overview of UX Design and the way it can impact your website.
Manager of Content & Product Marketing at

Jordan is the Manager of SEO & Social Media at UpCity. With almost a decade of experience designing websites and writing compelling copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.