This week’s roundup includes tips to deliver excellent content for your audience, get started with CRO, and make your website mobile friendly. Learn how to boost your site traffic with email marketing and create an effective social media marketing strategy. We’ve covered all of this news and much more below!

From the UpCity Blog:

  • Our manager of content and product marketing, Jordan Stella, discusses how choosing the right white-label partner can help you scale your business intelligently.
  • Jeff Green discusses his favorite conversion rate optimization tactics for legal practices.
  • Dan Novalis highlights the importance of humanizing your financial services brand with video.
  • Scott Julewitz shares his thoughts on why it’s better to hire an SEO provider than bring it in-house.
  • Josiah Bussing outlines why an out of date website design can seriously cost you business.

Content Marketing:

  • Learn how to deliver excellent content for your audience from Thomas Griffin’s blog.
  • Angelique Robinson emphasizes the need to understand your target audience, enable social sharing, and use strong CTA phrases to enhance your content marketing efforts.
  • Shawn Spainhour draws special attention to the trends that can influence your content marketing strategies.
  • Sean Foo highlights the benefits of content marketing and discusses how it can transform your business into a marketing powerhouse.

Conversion Optimization:

  • Emma Urbanek presents an overview of CRO and offers guidance to help marketers get started.
  • Learn how to improve your customer conversion rate with tips from Mark Ryski’s blog.
  • Michael Usiagwu highlights why the process of CRO takes a long time.
  • Follow these valuable tips from Emily Murphy to increase the conversion rate of your website.
  • Missy Setter discusses how visual content can help marketers boost lead generation conversions.

Email Marketing:

  • Jennifer Faivre draws special attention to email marketing trends that keep your audience engaged and interested.
  • Matt Harris highlights why email marketing generally has a leg up on social media.
  • Learn how AI can transform your email marketing efforts from Jen Ribble’s blog.
  • Chris Lewis outlines strategies to boost your site traffic with email marketing.

Mobile Optimization:

  • Follow these tips from Jeff Bullas to make your website mobile friendly and enhance your SEO efforts.

Search Engine Optimization:

  • Chris Kirksey draws special attention to the long term advantages of SEO.
  • Robert Kolaski discusses ways to grow your audience using SEO.
  • Angela Bao highlights how SEO can serve as an effective marketing tool for small businesses.
  • Learn how to leverage voice search for brand marketing from Michael Bertini’s blog.
  • Jim Yu emphasizes the need for SEO professionals to keep up with Google’s visual and voice search landscape along with automation.

Social Optimization:

  • Clayton Richard highlights the social media mistakes that must be avoided and offers guidance for taking your social media marketing efforts to a new high.
  • Kevin Barraco draws special attention to the benefits of social media marketing and offers guidance to create an effective social media marketing strategy.

Website Design:

  • Matt Stewart highlights how storytelling, maximalism, and monochromatic design can visually improve the design of your website.
  • Keith Hodges discusses why user-friendly, mobile-first design is imperative for marketers.

UI/UX Design:

  • Abdul Suleiman’s blog helps marketers understand the difference between usability and user experience.
  • Vikrant Jain underscores the need to include abstract illustrations, visual storytelling, and 3D graphics in your UX or UI design strategies.
Manager of Content & Product Marketing at

Jordan is the Manager of Content & Product Marketing at UpCity. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.