This week’s roundup, includes tips to convert your Social Media followers into customers, create an effective social CRM strategy, and improve the Conversion rate of your blog.

Learn how to find the right UX or UI Designer to make your digital presence a success, and increase your Email Marketing response rate. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

Content Marketing:

  • Jen Kelly highlights how Content Marketing can help marketers to achieve better rankings and improve conversion rate.
  • Maria Mora discusses how Content Marketing strategies such as developing a brand story and building a strong presence on social media can increase and ROI.
  • John Locke emphasizes the need for creating more Content, to increase organic traffic and improve your rankings.
  • Learn how to evolve your brand communication strategically to revamp the Content Marketing campaigns of your brand, from Mat Zucker’s blog.

Conversion Optimization:

  • Follow the valuable tips from Garrett Mehrguth to optimize your landing pages effectively for Conversions.
  • Learn how tactics such as capturing attention, testing calls to action and keeping an eye on the competition, can help marketers to optimize the Conversion process, from Lounge Lizard’s blog.
  • Alex Birkett offers guidance to improve the Conversion rate of your blog.
  • Laura Farka highlights the importance of increasing the website Conversion rate to improve the profitability of your business.

CRM:

  • Learn how to create an effective social CRM strategy, from Rob Marvin’s blog.

Email Marketing:

  • Anthony Bergs draws special attention to the Email Marketing mistakes that can hurt your business and offers guidance to enhance your Email Marketing efforts.
  • Tina Desai offers valuable tips to make effective use of Email Marketing.
  • Kevin George offers guidance to improve conversions with Email Marketing.
  • Learn how to increase your Email Marketing response rate, from Marcie Hardy’s blog.

Local SEO:

  • Jason Bayless highlights how voice search, link building, personalized content and artificial intelligence would trend for Local SEO in 2018.

Mobile Optimization:

  • David highlights why it is imperative to make changes to your website in view of Mobile first indexing, to rank high in the future.
  • Guy Sheetrit offers helpful tips to improve the experience of customers on Mobile devices.

Search Engine Optimization:

  • Laura Holton offers guidance to create a mobile optimized website within Google My Business.
  • Learn how to increase traffic to your blog and rank high in Search Engines, from Aman Singh’s blog.
  • Nishitha emphasizes the need to focus on On-page optimization and understand the trends in online business marketing, for enhancing your SEO efforts.

Social Optimization:

  • Keran Smith discusses why it is imperative to set the right goals, conduct a proper audit and take inspiration from other brands, for taking full advantage of Social Media.
  • Kevin Kononenko highlights the Social Media Marketing tactics for driving leads, engagement and leads to your business in the year 2018.
  • Neil Patel offers succinct tips to convert your Social Media followers into customers.
  • Brooke B. Sellas stresses on the need to remain customer focused, create buyer personas and include a specific call to action, for creating an effective Social Media strategy.

UX/UI:

  • Dimitar Mihaylov draws special attention to the general concepts and user research methods of UX, for helping marketers.
  • Learn how to find the right UX or UI Designer to make your digital presence a success, from William B. Young’s blog.