This week’s roundup, includes tips to create an audience aligned Social Marketing strategy, improve your Conversion rate by changing the design of your website, and implement a new CRM system.

Learn how to improve the performance of your Content Marketing campaigns, and rank high in the Local Pack. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • Stanislas Walden explains how mobile apps can enhance your marketing strategy.
  • Culture Pilot explores how to be productive using a remote workflow.
  • John Scrivner emphasizes the importance of an SSL certificate for the performance of your website.
  • See the RFP process through the eyes of your client.

Content Marketing:

  • Nicole Martins Ferreira highlights the benefits of Content Marketing, and offers useful tips to create Content for improving conversions.
  • Neil Patel draws special attention to data driven Content Marketing techniques that can improve your SEO rankings.
  • Elna Cain offers guidance to identify the drawbacks with your Content Marketing strategy and improve the performance of your Content Marketing campaigns.
  • Learn how the synergy of Content Marketing and SEO can help marketers to achieve the desired results, from Joli Skow’s blog.

Conversion Optimization:

  • Syed Balkhi emphasizes the need to use inline embed forms, A/B test exit pop ups and optimize landing pages, for improving your website Conversion rate.
  • Alice Jackson offers web design tips to help marketers increase Conversion rates.
  • Steve Tavares highlights the significance of USP and different payment options in boosting the Conversion rate of your website.


  • Follow the valuable tips from Camilla Graue to implement a new CRM system.

Email Marketing:

  • Learn how videos, beautiful graphics, freebies and surveys can enhance your Email Marketing strategy, from Arpit Singh’s blog.
  • Catherine Hatch draws special attention to mistakes that must be avoided and offers guidance for improving the performance of your Email Marketing campaigns.
  • Ivan Kreimer highlights the important Email Marketing elements that can help marketers to improve conversions and achieve success.

Local Optimization:

  • Diona Kidd highlights how Google My Business, on page signals, Local link building, Local ratings and directory submissions are imperative for ranking high in the Local Pack.

Mobile Optimization:

  • Learn how tactics such as adopting a responsive design, improving navigation and providing an easy checkout can improve your Mobile conversion rates, from Shane Barker’s blog.
  • Brian Barr offers valuable tips to ensure that your website ranks well in accordance to Google’ Mobile first indexing.

Reputation Management:

  • Azib Yaqoob offers useful tips for monitoring your Brand Mentions, to manage your Online Reputation.
  • Fadi Tawil’s blog highlights the importance of Reputation Management in today’s scenario and provides guidance to help marketers manage their Online Reputation.

Search Engine Optimization:

  • Follow the advanced SEO tips from Justin Herring to rank on the first page of Google.
  • Mark Munroe highlights how tactics such as creating search friendly content and utilizing Google Analytics for checking Organic trends, can help small businesses boost their SEO efforts.
  • Learn how mobile optimization, keywords and multimedia content would impact SEO in the year 2018, from Kristel Staci’s blog.
  • Adrian W. discusses how keyword research, frequent blogging, ethical link building and social media play a vital role in improving the Organic traffic to your website.

Social Optimization:

  • Aki Jain highlights how Social Media strategies such as creating a business persona, using hastags and interacting with your audience, can help marketers grow their businesses.
  • Will Blunt lists the key elements of an effective Social Media Marketing strategy, and offers guidance to maximize their impact during the development and implementation phases.
  • Learn how to create an audience aligned Social Marketing strategy, from Lucy Hitz’s blog.


  • Ronald highlights the need to have a user interface that is simple, responsive, and compliant with the security protocols, for improving your UX Design.
  • Emily Stevens draws special attention to the fundamentals of UX Designs to help beginners and designers to learn additional skills.