This week’s roundup includes tips to increase your organic reach on social media, use content intelligence for improving brand consistency, and improve the performance of your local SEO campaigns. Learn how to generate higher conversion rates for your B2B business and improve your email open rates. We’ve covered all of this news and much more below!

From the UpCity Blog:

  • Bill Rice chats reputation management and discusses his top 10 tips for protecting your brand.
  • Caz Bevan discusses why starting a website from scratch gives you the most control of your SEO strategy.
  • Learn how to future-proof your large website with help from Natalie Iannello.
  • Bear Newman shares his thoughts on why call tracking is crucial for businesses of all sizes.

Content Marketing:

  • David Smith highlights the importance of content for SEO campaigns.
  • Learn how to use content intelligence for improving brand consistency from Patti Doyle’s blog.
  • Diona Kidd discusses why it is imperative to understand search intent for improving your content strategies.
  • Wendy Marx offers valuable tips to attract the audience to your B2B business with content marketing.
  • Follow the valuable tips from Shane Barker to deal with content scraping in an effective manner.

Conversion Optimization:

  • Learn how to generate leads for your website with on-page SEO, social media, video marketing, guest blogging, and email marketing from Mandeep Kaur’s blog.
  • Mark Walker-Ford’s blog outlines strategic ways to generate higher conversion rates and increase sales for your B2B business.
  • Jake Brennan discusses how strategies such as re-engaging your audience with push notifications and improving your page load times can boost conversions to your website.

Email Marketing:

  • Neha Surana’s blog presents facts, best practices, and stats that can help marketers improve their email open rates and convert potential leads into sales.
  • Todd Lebo emphasizes the need to focus on increasing engagemetrics and testing personalized, single-topic, dedicated emails for improving your email marketing strategies.engagement

Local Optimization:

  • Aliah Rasmussen highlights the biggest local SEO mistakes made by marketers and offers guidance to ensure that your local business is on trend when customers search.
  • Vivial explains why “spring cleaning” your online presence can help you take your local SEO strategy to the next levle.

Mobile Optimization:

  • Moshe Zchut presents an overview of mobile-first indexing and discusses how it can impact SEO in the year 2019.

Reputation Management:

  • Bjorn Wallman highlights ways of building your website’s online reputation for matching your website’s offline model.

Search Engine Optimization:

  • George Eblacker presents proven steps to build a new website while ensuring that it has a web presence in the top search engine rankings.
  • Learn how to create an SEO strategy in seven steps from Amber Ooley’s blog.
  • Chris Kirksey presents common examples of SEO mistakes made by marketers and offers guidance to stay ahead of the curve.
  • Vera Carroll draws special attention to that advanced SEO techniques that can double your search traffic.

Social Optimization:

  • Learn how to increase your organic reach on social media, from Katelyn Shannon’s blog.
  • Fernanda Yee Soto highlights how social media facilitates instant access to customers and improves your business SEO rankings in a cost-effective manner.
  • Sommer Poquette highlights how social media can be leveraged for the benefit of your business.

Website Design:

  • Lauren McLaren lists the biggest trends that will dominate the field of website design in the year 2019.
  • Joel House underscores the need for web designers to try asymmetrical design and layouts, animated images and minimalist design so that the visitors are attracted to the site.

UI/UX Design:

  • Abby Schwendel draws special attention to the trends that will impact UX or UI designers in the year 2019.
  • Rahul Som discusses how augmented reality, asymmetrical designs, video backgrounds, and custom made user experiences will influence your UX design strategies in the year 2019.
Manager of Content & Product Marketing at

Jordan is the Manager of Content & Product Marketing at UpCity. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.