This week’s roundup includes tips to use visuals effectively in your Social Media Marketing campaigns, improving SEO campaigns with Email Marketing, and how to create an effective Content Marketing strategy.

Learn how to optimize your presence in Local Search and protect the Online Reputation of your small business. We’ve covered all of this news and much more below!

From the UpCity Blog:

  • Andrew Ruditser shares 11 tips for choosing the best web design layout for your law firm.
  • Jeramy Gordon explores the new frontier of content marketing, authenticity.
  • Claire Eby teaches how to position your business in 2019 with a strong company tagline.
  • David Gersh goes through the most important aspects of a small business website.
  • Madelaine Sawyers asks the question, “How long should your next video be?”

Content Marketing:

  • Learn how to improve your landing page Content from an SEO standpoint and generate leads for your business, from Jen Saunders’s blog.
  • Jenny Traster lists the important KPIs that marketers must measure for their Content strategies.
  • Follow the tips from Carrie Dagenhard to create an effective Content Marketing strategy.
  • Rochelle Borchman presents insights and tips to help B2B marketers make their Content Development campaigns more efficient.

Conversion Optimization:

  • Jason Little discusses ways to improve every aspect of your marketing campaigns with CRO.
  • Learn how to drive more offline Conversions with search marketing, from Louise Thompson’s blog.
  • Johnathan Dane highlights the importance of keeping your landing pages simple, ensuring quick load times and tracking landing page data, for increasing your Conversion rates in 2019.
  • Follow the valuable tips from Cody Slingerland to boost your Conversions in the year 2019.

Email Marketing:

  • Learn how to use Email Marketing for improving your SEO campaigns, from Jericho Gonzales’s blog.
  • Ajit Singh presents valuable stats that can help marketers take their Email Marketing campaigns to a new high.
  • Pat Flynn underscores the need for auditing your list, running contests and personalizing Emails with the right message, to achieve success with Email Marketing in the year 2019.

Local Optimization:

  • Giselle Waters highlights the latest trends in Local SEO along with ways to optimize your presence in Local Search.

Mobile Optimization:

  • Debby Haynam discusses why it is imperative to improve page loading speed and remove unnecessary navigation links, for optimizing Mobile landing pages.

Reputation Management:

  • Jesse Boskoff’s blog lists the strategies that can help marketers protect the Online Reputation of their small businesses.

Search Engine Optimization:

  • Sam Nemzer offers guidance to estimate the Organic Search traffic of your websites.
  • Sanjeev Pandey discusses how marketers are required to adopt a different approach for content and overall design, when they implement their SEO strategies in 2019.
  • Tommy McDonald emphasizes the need to include visuals in content and optimize your meta tags, for improving your SEO strategy.

Social Optimization:

  • Sharayu Thakare lists the Social Media Optimization techniques that can help marketers improve their SEO rankings.
  • Learn how to use visuals effectively in your Social Media Marketing campaigns, from Emily Sidley’s blog.
  • Adam Torkildson highlights how strategies such as actively engaging with your audience and using captivating visuals, can improve your Social Media presence in 2019.
  • Vinay Koshy draws special attention to the Social Media visual content trends that can boost your marketing results.

Website Design:

  • Gregor Schmidt offers helpful tips to get the most from your Web Designers.
  • Kristen Carter’s blog offers guidance to help marketers implement a Website Redesign plan.

UI/UX Design:

  • Emil Lamprecht highlights how User Experience Design is different from User Interface Design.
  • Learn how to improve your User Experience with typography, from Steve Anthony’s blog.
Manager of SEO & Social Media at

Jordan is the Manager of SEO & Social Media at UpCity. With almost a decade of experience designing websites and writing compelling copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.