Top 25 Digital Marketing Articles – Week of 01/24/20
This week’s roundup includes tips to rank high in local search, create an effective social media strategy, and boost your content marketing ROI. Learn how to create a smooth UX and leverage email marketing for your business. We’ve covered all of this news and much more below!
From the UpCity Blog:
- Learn how to create high-converting landing pages for your PPC campaigns with help from Jeff Green.
- Michelene Maguire highlights how stories are changing the way that brands interact with their audience through social media and how you can use stories for your business.
- Megan Wenzl explains how to craft cold backlink outreach campaigns that build links and nurture relationships.
- Learn why internal linking is so important to SEO with help from Aleksei Kudimov.
- Our friends at Maguire Marketing Group draw attention to the best marketing automation options for small businesses in 2020.
- Marton Varo discusses the 4 most important video performance metrics that you should be tracking.
- Prateek Keshari highlights the trends that will likely influence your content marketing strategies in 2020.
- Ross Hudgens draws special attention to the trends that content marketers must adapt to in order to stay ahead of the curve in 2020.
- Kimberly Zhang offers valuable tips to help your content marketing team become more effective and boost your content marketing ROI.
- Learn how to get qualified leads through your content marketing strategy with help from Eva Gutierrez’s blog.
- Carissa Parisi highlights the significance of CRO for your business and offers guidance to improve your conversion rate.
- Learn how to optimize your landing pages and drive more conversions for your business with these tips from Mike Lieberman’s blog.
- Follow the tips from Nick Loggie to secure maximum benefit for your business from CRO.
- Stephanie Heitman highlights the trends that will influence your email marketing strategies in 2020.
- Stella Lincoln discusses how SMEs can leverage email marketing for their benefit in 2020.
- Nishant Kadian presents an overview of email marketing and highlights the mistakes that must be avoided by email marketers today.
- Judah White emphasizes the need for marketers to set up their Google My Business listing and gain high quality backlinks for ranking high in local search.
- Learn how to leverage GMB to promote your business and generate leads from Judyann Sonido’s blog.
- Casey Weisbach emphasizes the need for responding to reviews and posting updates about your company to get the most out of Google My Business.
- Follow these valuable tips from Briana Oliver to manage and improve the online reputation of your business.
- Tommy Glasgow highlights the overlooked places that should also be taken into account when monitoring your online reputation.
Search Engine Optimization:
- Larry Neilson offers guidance for utilizing Google Knowledge Graph in your SEO strategy.
- Koa Kauwe highlights how SEO is really worth the effort despite the time needed to achieve results.
- Laura Ritchie discusses how social media can help small businesses create brand loyalty, build trust, drive sales, and save on marketing costs.
- Danny Goodwin highlights the social media trends that you can expect to see everywhere in 2020.
- Klara Alexeeva emphasizes the need to set achievable goals and research the competition when creating an effective social media strategy.
- Learn how storytelling, personalization, and augmented reality will trend in the field of social media from Ann Smarty’s blog.
- Amir Jalal offers guidance to help marketers achieve a smooth website UX.
- Ritika Pradhan draws special attention to the main differences between UX design and UI design.
- Learn how to design a website that can grow your online presence with help from Gregor Schmidt’s blog.
- Carrie Cousins highlights the web design trends that will define 2020.