This week’s roundup includes tips to create an effective B2B Social Media strategy, boost the performance of your Content Marketing campaigns, and increase your website’s Conversion rate.

Learn how to grow your Email list, and improve your company’s Online Reputation. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • Learn more about 5 UX strategies that will generate higher conversion rates.
  • Jillian Papa discusses how switching from spreadsheets to CRM will help you grow.
  • Chris Dreyer shares 6 tactics to get your law firm’s GMB profile on Google’s first page.

Content Marketing:

  • Eva Webster draws special attention to the evergreen Content formats that can generate sustainable traffic to your website.
  • Learn how to create a B2B Content Marketing strategy in the year 2019, from Michael Bibla’s blog.
  • Maulik Patel highlights the mistakes that Content Marketers must avoid in the year 2019 and offers guidance to boost the performance of their Content Marketing campaigns.

Conversion Optimization:

  • Jayson DeMers emphasizes the need for avoiding flashy designs, using strong action words in headlines and including testimonials, to increase your website’s Conversion rate.
  • Learn how to minimize your landing page’s bounce rate and increase Conversions, from Lexie Lu’s blog.
  • Follow the valuable tips from Vincent Sevilla to improve your site’s Conversion rate in the year 2019.
  • Kelly Campbell’s blog highlights how the role of CRO specialist covers CMS and survey tools, web analytics, user experience and technical project management.

Email Marketing:

  • Amir Chitayat’s blog stresses the need to avoid bad Email Marketing practices and offers guidance to enhance your Email Marketing efforts.
  • Tim Fitzpatrick offers guidance to optimize your Email Marketing for a local audience.
  • Learn how to use personalization to make your Email Marketing campaigns more impactful, from Rebecca Wojno’s blog.
  • Brad Friedman’s blog outlines ways to help marketers grow their Email lists.

Local Optimization:

  • Thomas highlights the significance of Local SEO for small businesses and discusses how Local SEO can drive great results for your small business.

Mobile Optimization:

  • Jacinda Santora lists the landing page best practices and optimization techniques that can boost your engagements and conversions on Mobile.
  • Mike Stewards underscores the need to have a responsive template, ensure proper font size and use high resolution images, for making your website more Mobile friendly.

Reputation Management:

  • Alaina Stuckey emphasizes the need for claiming your Google My Business profile and setting up Google alerts to improve your company’s Online Reputation.

Search Engine Optimization:

  • Francisco Nieves highlights how SEO remains an indispensable marketing tool for marketers in the year 2019.
  • Jobin John lists the SEO link building tactics that would be of no avail in the year 2019.
  • Colton Miller presents an overview of the key SEO topics that dominated search in the year 2018 along with the SEO predictions for the year 2019.

Social Optimization:

  • Andrew Clark highlights how Social Media can foster lasting relationships with customers and highlight customer’s experiences, thereby helping your business.
  • Shruti Panwar lists the expected trends that can be incorporated in your Social Media strategy, in the year 2019.
  • Learn how to create an effective B2B Social Media strategy that can drive leads, from Emil Kristensen’s blog.
  • Annaliese Henwood offers guidance to use Social Media outreach for increasing website traffic.
  • Roxanne Genier discusses ways to improve your Social Media presence and understand how Social Media can impact your SEO rankings.

Website Design:

  • Chelsi Johnson discusses how chatbots, micro interactions and video content can trend in the field of Website Design during the year 2019.
  • William McKee highlights how responsive design and animations will impact Web Design in the year 2019.