This week’s roundup includes tips on how to improve the visibility of your Google My Business profile, how your SEO and CRO strategies should fit together, and how to create an effective content marketing strategy. Learn how to build a strong brand on social media and grow your B2B email marketing lists. We’ve covered all of this news and much more below!
From the UpCity Blog:
- Lilach Bullock explains why your audience likely doesn’t trust your brand and how employee advocacy can change that.
- Wendy Pease discusses whether or not you can trust the Google Translate plugin on your B2B site.
- Learn the pros and cons of accelerated mobile pages (AMP) with help from Justice Kragiel.
- Sajaad Shah highlights the keys to winning at reputation management in 2020.
Content Marketing:
- Learn how to create an effective content marketing strategy with help from Mike Speer’s blog.
- Tereza Lista highlights the content marketing trends that will define 2020.
- Aaron Agius offers guidance to help marketers perform a content audit.
- Caitlyn Callahan draws special attention to the expected content marketing trends in 2020 and offers guidance to create a powerful content marketing strategy.
Conversion Optimization:
- John E Lincoln lists the strategies that can help marketers boost their CRO efforts in 2020.
- Learn how to use SEO to improve your CRO efforts with these tips from Shane Barker’s blog.
- Kurt Philip lists the landing page best practices that can help marketers increase the conversion rates of their websites.
Email Marketing:
- Learn how to create an effective email marketing strategy from Miranda Clark’s blog.
- Molly Friederich offers guidance to select the right email marketing platform for your need.
- Nick Hollinger’s blog provides valuable tips to grow your B2B email marketing lists in 2020.
Local SEO:
- Learn how to improve the visibility of your Google My Business profile in 2020 with help from Erin McDonald’s blog.
- Carlos Arnavat highlights the significance of local SEO services for small businesses.
Reputation Management:
- Chris Silver Smith makes predictions for online reputation management in 2020 to help marketers make informed decisions for their businesses.
- Learn how to augment your online reputation by building on SEO efforts from Sameer Somal’s blog.
Search Engine Optimization:
- Skyler Malley highlights the significance of technical SEO today.
- John McAlpin discusses keyword tracking methods that can help marketers show that their SEO efforts are generating business from organic sources.
- Nicolay Hekkens lists the trends that will impact your SEO strategies in 2020.
Social Optimization:
- Brent Barnhart emphasizes the need to research your target audience and create engaging social content if you want to build an effective social media strategy.
- Learn how to build a strong brand on social media with help from Sinem Gunel’s blog.
- Follow these tips from John Morris to use social media for brand promotion.
- Taylor Peterson discusses how video, machine learning, and shoppable posts will trend in the field of social media during 2020.
UI/UX Design:
- Maria Grilo discusses how animation, long color palettes, and neuomorphism design will trend in 2020.
- Taylor Birchall highlights the importance of content in UX Design.
Website Design:
- Micah Phillips highlights the web design principles that can help marketers boost the conversion rates of their websites.
- Tammy Borden draws special attention to the web design trends that can influence your inbound marketing strategies in 2020.
About the author
Jordan is the Manager of SEO & Social Media at UpCity. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.
