This week’s roundup includes tips to increase Email deliverability, boost your Social Media traffic immediately, and manage your Online Reputation.

Learn how to repurpose your Content effectively, and use Google Maps for promoting your Local business. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

Content Marketing:

  • Rounak Ahmed emphasizes the need to create Content in different formats and leverage guest blogging, for improving your Content Marketing campaigns.
  • Chans Weber discusses how creating a comprehensive Content Marketing strategy can strengthen your brand identity and improve the performance of SEO campaigns.
  • Helen Cartwright highlights how your Content Marketing strategy can impact your SEO campaigns, online reputation, and your business altogether.
  • Ashley Addison’s blog lists the effective ways to repurpose your Content.

Conversion Optimization:

  • Paul Simmons highlights the importance of unleashing the power of CTAs and bringing top selling products to the limelight, to enhance your CRO efforts.
  • Learn how to conduct a CRO audit for achieving desired business results and increasing ROI, from Benji Bateman’s blog.
  • Follow the valuable tips from Paul Boag to improve the Conversion Rate of your website.
  • Alex Roman discusses how strategies such as optimizing your website design, performing A/B testing and working on website credibility, can drive traffic and improve Conversion rate.

Email Marketing:

  • Grace Miller offers useful tips to increase Email deliverability and improve the success rate of your Email Marketing campaigns.
  • Learn how strategies such as using A/B testing, sending welcome Emails and telling a story, can improving the performance of your Email Marketing campaigns, from Courtney Dobson’s blog.
  • Follow the tips from Ernie Smith to enhance your Email Marketing efforts.

Local Optimization:

  • Learn how to use Google Maps for promoting your Local business, from Mysti French’s blog.
  • Deepak emphasizes the need for completing your profile and maintaining consistency of NAP across the web, to improve your Local SEO efforts.

Mobile Optimization:

  • Vanessa Fox’s blog offers guidance to help marketers know if their websites are being moved to Mobile first indexing and prepare for this change.
  • Learn how to get your site ready for Mobile first indexing and monitor your site’s move into Mobile first indexing, from Alvin Uchenna’s blog.
  • Amanda Holden’s blog presents a checklist for Google’s Mobile first indexing for helping marketers grow their website traffic.

Reputation Management:

  • Sunil Verma emphasizes the need for marketers to rank in social search results, streamline their SEO strategies and seek professional help when required, for managing their Online Reputation.
  • Kent Campbell presents an overview of Online Reputation Management and offers guidance to manage your Online Reputation.

Search Engine Optimization:

  • Learn how to optimize your images for SEO, from John Locke’s blog.
  • William McKee highlights why featured snippets would be the target for SEO marketers in the year 2018.
  • Joel House offers guidance to evaluate and improve your SEO strategy, for improving traffic and increasing leads.

Social Optimization:

  • Burt Steingraeber highlights the need to craft interesting headlines and create an effective plan, for taking your Social Media efforts to a new high.
  • Marta Buryan’s blog presents proven methods to boost your Social Media traffic immediately.


  • Abhay Vohra discusses how making good UX decisions is imperative for creating a great customer experience.

Website Design:

  • Autumn Sullivan offers guidance to help marketers decide if Website Redesign is necessary for their websites, at any point of time.