This week’s roundup includes tips to improve your Email open rates, drive Social Media engagement, and manage your Online Reputation.

Learn how to create an effective Content Marketing strategy, and increase Conversions from your website. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

Content Marketing:

  • David Reimherr highlights the importance of auditing your existing Content and choosing the right Content for repurposing.
  • Alex Cheng emphasizes the need for providing value with Content and instilling a sense of curiosity in customers, to enhance your Content Marketing efforts.
  • Lokesh Aryan discusses how voice search, automation, remarketing and embedded videos would trend in the field of Content Marketing during the year 2018.
  • Learn how to create an effective Content Marketing strategy, from Kathy Bryan’s blog.

Conversion Optimization:

  • Follow the valuable tips from Derek Andersen to increase Conversions from your website.
  • Edward Brooks emphasizes the need for having clear goals and including videos in your Content, to increase Conversions of your website.

Email Marketing:

  • Andrew Lowen highights the best practices and technological considerations that can help marketers gain value from their Email Marketing campaigns.
  • Linda Musselwhite lists valuable content ideas for your Email Marketing campaign.
  • Anna Bishop offers guidance to spice up your Email Marketing campaigns with templates, automation and A/B testing.
  • Ashley Lipman discusses how interactive Emails, predictive analytics and AI would trend in the field of Email Marketing, during the year 2018.
  • Stephenn Mills’s blog provides Email Marketing tips to improve your open rates and click-through rates.

Local Optimization:

Mobile Optimization:

  • Jessica Micmohen highlights the significance of incorporating Mobile friendly design for your website in today’s scenario.

Reputation Management:

  • Fadi Tawil discusses why it is imperative to communicate with customers and pay attention to social sites, for managing your Online Reputation.
  • Doug Bonderud offers Reputation Management tips for monitoring and responding effectively to customer feedback.

Search Engine Optimization:

  • Amir Nia emphasizes the need for optimizing your site from the standpoint of loading speed, to enhance the performance of your SEO campaigns.
  • Chris Gregory offers guidance to maximize your law firm’s online visibility, using proven techniques for ranking high in Search Engines.
  • Simon Jackson provides essential tips to optimize your blog from an SEO standpoint.
  • Learn how to leverage SEO for the growth of your business in terms of traffic and revenue, from Raychale’s blog.

Social Optimization:

  • Alex Sizer highlights the best practices to drive Social Media engagement.
  • Learn how to create an effective Social Media strategy for your brand, from Rachel Libby’s blog.
  • Olivia Johnson lists the Social Media strategies that can help marketers to increase engagement.


  • Sean McGowan presents ideas for UX Designers to gain inspiration and innovate.
  • Learn how web designers can improve the User Experience of websites, from Robert Sumner’s blog.

Website Design:

  • Bill J draws special attention to the expected Web Design trends in the year 2019.