This week’s roundup includes tips to create an effective Email Marketing campaign, build trust on Social Media, and improve your Online Reputation.

Learn how to use competitive intelligence for improving your Content Marketing strategy, and increase the Conversion rate of your website with A/B testing. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

Content Marketing:

  • Chelsie Arnold offers guidance to help marketers decide on their objectives, metrics, audience, channels and tactics, for creating a Content Marketing strategy.
  • Darcy Schuller highlights the significance of Content Marketing for the success of small businesses.
  • Follow the valuable tips from Emily Sidley to improve the performance of your Content Marketing campaigns.
  • Shane Barker offers guidance to use competitive intelligence for improving your Content Marketing strategy.

Conversion Optimization:

  • Rita Chaires emphasizes the need for optimizing the content, design and forms of your website, to increase Conversions.
  • Rob Steffens discusses how strategies such as improving headlines, including testimonials and providing a guarantee, can increase the Conversion rate of your website.
  • Learn how to use A/B testing for improving the Conversion rate of your website, from Rohit Munipally’s blog.

Email Marketing:

  • Learn how to create an effective Email Marketing campaign, from Lane Harbin’s blog.
  • Freddy Muriuki draws special attention to the most common mistakes made by Email Marketers and offers guidance to improve the performance of Email campaigns.
  • Chris Donald offers tips to improve your interactive Email Marketing strategy and grow your business.

Local Optimization:

  • John Locke highlights how reviews and reputation can impact the performance of your Local SEO campaigns.
  • Learn how strategies such as optimizing your website, generating video content and increasing social engagement can improve your rankings on Local Search, from Jobin John’s blog.
  • Shariq Toor emphasizes the need for leveraging Google Maps and claiming your Google My Business listing, to enhance your Local SEO efforts.

Mobile Optimization:

  • Sam Hemphill offers guidance to help marketers understand the intricacies of Mobile first indexing, and the impact it can have on SEO campaigns.
  • Zara Taylor discusses how tactics such as removing or reducing the size of images, updating software and minifying CSS, can improve the page speed of your Mobile website.

Reputation Management:

  • Phillip Reinhardt highlights the imperativeness of Online Reputation Management for businesses in today’s scenario.
  • Michelle Morgan discusses how strategies such as monitoring social media forums and staying updated with latest info on products or services, can boost your Online Reputation.

Search Engine Optimization:

  • Justin Zhao’s blog lists the On-page SEO techniques that can help marketers boost traffic to their websites.
  • Sean Si highlights the latest features and significance of Google Search Console in today’s volatile scenario of SEO.

Social Optimization:

  • Elaine Fogel offers guidance to help marketers build trust on Social Media.
  • Sudipta Das busts the myths about Social Media aggregation and offers guidance to use it effectively for achieving goals.
  • Cameron Francis draws special attention to statistics that highlight that the future of digital marketing is mainly about Social Media.
  • Arsalan Sajid offers useful tips to generate leads with Social Media.

UX/UI:

  • Learn how to make a positive impact on UX and SEO campaigns by improving the speed of your website, from Maggie Black’s blog.

Website Design:

  • Alfred Winston offers helpful Website Design tips to improve your reputation and conversion rate.