This week’s roundup includes tips to double your Email open rates, ways to get people to your site using Social Media and how to generate leads with Mobile Marketing.

Learn how to increase your ROI with visual Content, and maintain a positive Online Reputation. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • We’re excited to announce our updated Local Report Card Sales Tool. It allows our partners to quickly gauge a prospect’s current local presence on directories and provides a report in a form of a PDF that can be white labeled and delivered to clients.
  • Start planning your networking schedule by taking a look at our picks for the top Restaurant Marketing Conferences for the 2018-2019 season.
  • Amy Fortune discusses how to tell a brand story through blog content.
  • Follow the top Finance Industry Social Media Influencers to get inspiration for your next marketing campaign.

Content Marketing:

  • Jennifer Tapati discusses how visual Content can help marketers to increase their ROI.
  • Debra Murphy offers valuable tips to help small businesses boost their Content Marketing efforts.
  • Learn how to create an effective Content Marketing strategy, from Michael Brenner’s blog.
  • Follow the valuable tips from Kristin Wilson to get started with Content Marketing.

Conversion Optimization:

  • RJ Jacques highlights the reasons why websites do not get leads, and offers guidance to generate more sales by improving trust and demonstrating value.
  • Matt Dittbenner highlights how page speed is an important factor to enhance your SEO efforts and increase Conversions.
  • Learn how to create effective landing pages that can drive Conversions for your business, from Becca Chandler’s blog.
  • Kanvi Patel draws special attention to lead capturing tactics that can help marketers to scale up their businesses.

Email Marketing:

  • Jeff Cox discusses how a survey can enhance your Email Marketing strategy and build better relationships with your contacts.
  • Learn how to double your Email open rates, from Chris’s blog.

Local Optimization:

  • Learn how to optimize your Google My Business page for Local SEO, from John Lincoln’s blog.
  • Yohei Guy lists the tactics that can help marketers rank their websites in Local Search.
  • Follow the tips from Dustin Reed for taking your Local SEO efforts to a new high.

Mobile Optimization:

  • Vijay Ingawale offers guidance to help marketers generate leads with Mobile Marketing.
  • Robin Khokhar discusses how Mobile first index can impact your SEO campaigns and offers guidance to maintain your site’s ranking.

Reputation Management:

  • Fadi Tawil emphasizes the need for offering a customer follow up and answering questions on social media, to manage the Online Reputation of your business.
  • Learn how to maintain a positive Online Reputation using social media, from Niko Yamada’s blog.

Search Engine Optimization:

  • Roy Pattillo draws special attention to best practices of On-page SEO and Off-page SEO for helping marketers rank their websites high in Search Engines.
  • Manish Kumar emphasizes the need for improving your page load time, earning links and optimizing on-site elements, to enhance your SEO efforts.

Social Optimization:

  • Learn how to choose the right Social Media platform for making a massive impact on your marketing outcomes, from Sarah Leff’s blog.
  • Burt Steingraeber offers guidance to get people to your site with Social Media.
  • Susan Poirier discusses how visual images, videos, podcasting and messenger bots would trend in Social Media during the year 2018.


  • Hermit Chawla draws special attention to the UX principles that can help marketers to boost their Conversion rate.
  • Harshit emphasizes the need for using breadcrumbs, making CTAs appealing and optimizing images to improve your website’s User Experience.

Website Design:

  • Ellison Jusino’s blog provides tips, tricks and shortcuts to create a cutting edge Website Design.