This week’s roundup includes tips to improve your Email open rates, increase customer engagement on Social Media, and drive sales to your business with Mobile Marketing.

Learn how to improve your Conversion rates using social media analytics, and utilize UX Design to optimize your site’s checkout process. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • This week’s Agency Framework discusses the importance of email marketing and how to use lists, automation tools, and the right kind of content to connect with current and potential clients.
  • Marton Varo shares the top 10 questions to ask when choosing a Video Production company.
  • Tune into one of these top 15 Local SEO podcasts for industry tips, news, and creative inspiration.
  • Olivier Gruere discusses the 7 reasons why Social Media is important for B2B companies.

Content Marketing:

  • Brandon Andersen draws special attention to the fundamentals of an effective Content Marketing program.
  • Aariya Rafi emphasizes the need for creating a strategy that includes social media channels and monitoring results, to enhance your Content Marketing efforts.
  • Follow the valuable tips from Jessica Holmes for taking your Content Marketing efforts to a new high.

Conversion Optimization:

  • Martin Andrews discusses how the synergy of PPC and SEO can attract additional visitors, boost leads and increase revenue for your website.
  • Ellison Jusino highlights the importance of having a fast page load time and optimizing the website from a mobile standpoint to improve your Conversion rate.
  • John Vuong’s blog lists the call to action phrases that can boost the Conversion rate of your website.
  • Neil Patel offers guidance for designing a checkout process that can generate high Conversion rates for your website.
  • Learn how social media analytics can improve your Conversion rates, from Louise Auty’s blog.

Email Marketing:

  • Marianne Chrisos’s blog presents the steps to create and launch an effective Email Marketing campaign.
  • Harnil Oza highlights the importance of investing in Email Marketing to promote your business.
  • Julie Paci offers guidance to improve your Email open rates.

Local Optimization:

  • Learn how to setup and optimize your Google My Business page for boosting the Local rankings of your website with Tyler Hendershot’s blog.
  • Patty Ptacek draws special attention to Google My Business best practices that can help marketers enhance their Local SEO efforts.

Mobile Optimization:

  • Chris Richardson offers valuable Mobile Marketing tips for driving sales to your business.
  • Zac Johnson draws special attention to the key elements of a Mobile friendly website.

Reputation Management:

  • Learn how to take control of your Online Brand Reputation with an active SEO strategy, from Michael Adain Carroll’s blog.

Search Engine Optimization:

  • Craig Bradford’s blog presents an overview of SEO spilt testing to help marketers boost their SEO efforts.
  • Learn how to optimize your web pages for Google’s featured snippets and increase your Organic traffic, from Vipin Nayar’s blog.

Social Optimization:

  • Karen Martin offers guidance to engage your audience through Social Media.
  • Melanie Tamble discusses how Social Media strategies that include connecting with your audience and promoting content using visuals, can help marketers achieve success.
  • Katie Lundin lists the tried and tested methods for increasing customer engagement on Social Media.
  • Philip Piletic highlights the reasons for marketers to capitalize on Social Media and create an effective Social Media campaign.


  • Learn how to revamp your website for providing an optimal User Experience, from Kelly Shelton’s blog.
  • Ron Dod lists the ways for utilizing UX Design to optimize your site’s checkout process.

Website Design:

  • Kiyo W draws special attention to signs that indicate the need for having a website redesigned.