This week’s roundup, includes tips to evaluate your website in terms of Mobile friendliness, improve Email Open Rates, and improve the Conversion rate of lead forms.

Learn how to increase the Organic traffic to your website, and improve your Content Marketing strategy from an SEO standpoint. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

 Content Marketing:

  • Michele Linn’s blog helps marketers understand the true essence of Content Marketing and highlights how success can be achieved using Content Marketing.
  • Kayla Tarantino offers guidance to develop your Content Amplification strategy.
  • Brady Huffman emphasizes the need to have a clear purpose and take your audience into consideration, for executing a successful content strategy.
  • Tania German offers guidance to improve your Content Marketing strategy from an SEO standpoint.

Conversion Optimization:

  • Learn how to improve the Conversion rate of lead forms from Madeline Jacobson’s blog.
  • Howard Edgar discusses how strategies such as improving content, creating compelling CTAs and making your website mobile friendly can increase Conversions.
  • Elena Nicosia highlights how user experience optimization can improve your website Conversion rate.
  • Troy Hollenbeck presents ways to generate leads for your B2B business.

Email Marketing:

  • Eric Tippetts emphasizes the need for designing different sales messages based on the demographics and including a call to action to improve Email Open Rates.
  • Josie Scotchmer busts the myths associated with switching Email providers and offers helpful advice for marketers.
  • Learn how to foster an environment of innovation in Email Marketing from Chad S. White’s blog.
  • Melinda Aiken highlights how Email Marketing can help you reach customers in real time, keep your customers informed and increase brand awareness.

Local Optimization:

  • Learn how techniques such as ensuring proper On-page optimization and building strong customer reviews can rank your website in top Local search results from Elliot Caleira’s blog.

Mobile Optimization:

  • Follow the valuable tips from Ashley Mamula to improve your Mobile business strategy.
  • Paul Boag’s blog offers guidance to evaluate your website in terms of Mobile friendliness.
  • Natasha Wahid highlights the significance of Mobile web optimization and offers guidance to address the challenges pertaining to usability and implementation.

 Search Engine Optimization:

  • Brad Anderson emphasizes the need to include keywords in meta tags, optimize images and use HTTPS encryption for improving the Organic traffic to your website.
  • George Meszaros highlights the need to lay more emphasis on meta tag wording, internal links and the quality of your content for improving your SEO rankings.
  • Follow the SEO tips from Gurjit Singh to make your website and blog popular.
  • Learn how strategies such as automating your SEO audits and ensuring that your load time is less than two seconds, can enhance your SEO efforts from Lee Wilson’s blog.

Social Optimization:

  • Learn how to create the best Social Media promotion schedule for your Content, from Breonna Bergstrom’s blog.
  • Sharon Conwell emphasizes the need for tailoring your content for each platform, using online editing tools and tracking your success to increase Social Media traffic.
  • Anna Rodriguez offers guidance to improve your Google rankings and brand equity using Social Media.
  • Kevin discusses how strategies such as posting new updates, answering questions and making it easy for visitors to share your blog posts, can enhance the Social Media efforts of your business.
  • Zenka Hattingh highlights why it is important to reciprocate when you receive a communication, and be transparent with your audience for improving your Social Media strategy.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.