This week’s roundup includes tips to create effective Email subject lines, promote your brand consistently on Social Media, and optimize new websites from an SEO standpoint.

Learn how to increase Conversions from landing pages, and improve your Mobile page load time. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • Tune into one of these top 20 Web Design podcasts for industry tips, news, and creative inspiration.
  • Peter Horton shares a quick guide to understanding the Video Production process.
  • Jordan Satary discusses the 3 strategies to jump start your Video Marketing efforts.
  • Hope Horner goes over how to determine what type of Video is best for your brand.

Content Marketing:

  • Ana Gotter emphasizes the need for setting up KPIs, optimizing Content and measuring performance, to create an effective Content Marketing strategy.
  • Follow the valuable tips from Jessica Holmes to enhance your Content Marketing efforts.
  • Ryan Kh lists the ways that can help marketers to achieve success with Content Marketing.

Conversion Optimization:

  • Rachel Summers emphasizes the need for including CTAs, implementing social proof and working on written content, to increase Conversions from landing pages.
  • Learn how strategies such as using strong headlines and creating goal oriented call to action buttons can improve the Conversion rate of your website, from Deepika Mehra’s blog.

Email Marketing:

  • Volodymyr Zastavnyy offers guidance to help marketers achieve the primary objectives of their businesses with a proper Email signature marketing strategy.
  • Learn how to create effective Email subject lines, from Nathan Isaacs’s blog.
  • Mike Zarella offers helpful tips to improve the performance of your Email Marketing campaigns.
  • Allison Quirk discusses how Email Marketing can positively impact your SEO results.

Local Optimization:

  • Michaels Wilder discusses ways for optimizing your Google My Business listings to rank in Local Search.
  • Going Clear’s blog presents effective strategies to rank in Google’s Local pack.
  • Andrei David highlights the significance of Local SEO for businesses in today’s scenario.

Mobile Optimization:

  • Christopher Benitez offers useful tips to optimize your site for Mobile and bring in more Mobile traffic.
  • Learn how to improve your Mobile page load time, from Dawn Parzych’s blog.

Reputation Management:

  • Brian O’Connell discusses how strategies such as securing private information and cleaning up family social media platforms, can improve your Online Reputation.

Search Engine Optimization:

  • Sam Romain highlights the reasons for sites to not rank on Search Engines and offers guidance to help marketers improve their SEO rankings.
  • Jason Acidre discusses ways to optimize new websites from an SEO standpoint.

Social Optimization:

  • Samir Mohandes highlights the significance of influencer marketing, multi platform Social Media advertising and chatbots via Facebook messenger for small businesses in the year 2018.
  • Learn how to promote your brand consistently on Social Media, from Michael Sallander’s blog.
  • Follow the tips from Adam Greene to use Social Media for furthering your brand.
  • Krishna Shastry offers guidance to create effective Social Media landing pages.
  • Jade Anderson draws special attention to strategies that can help marketers leverage Social Media to their advantage.


  • Samiul Huque highlights the importance of UX from an SEO standpoint.
  • Abdul Suleiman emphasizes the need for understanding the customer journey to create an effective UX Design.

Website Design:

  • Gary Ross offers guidance to help marketers identify the right stage for redesigning their websites.