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This week’s roundup includes tips to get your website adapted for Mobile search, manage your reputation in the event of negative comments, and improve your Organic CTR.

Learn how to create a Social Media Marketing plan, and build a better Email Marketing list. We’ve covered all of this news and, much more, below.

From the UpCity Blog:

Content Marketing:

  • Learn how to earn trust with Content that deals with technology, from Jodi Harris’s blog.
  • Armando Roggio emphasizes the need to follow a style manual and edit Content from an SEO standpoint, to enhance the process of proofreading.
  • Michael Brenner provides valuable tips for automating Content Marketing to save time and money, and deliver better business results.
  • Rizvan Ullah highlights strategies such as providing value with Content and understanding your audience before writing Content, can improve your Content strategy.

Conversion Optimization:

  • Edin Sabanovic highlights the significance of CRO and discusses the criteria that must be met to start a CRO program.
  • Danielle Geist’s blog presents steps to transform your website into a Conversion powerhouse.
  • Anton Koekemoer highlights how lead generation marketing can increase qualified leads, drive engagement, and help find cross-sell and up-sell opportunities.

Email Marketing:

  • Ryan Pinkham offers succinct tips to improve your next Email blast.
  • Chris Brantner discusses how strategies such as writing an interesting title, having a clear CTA and rewarding your readers can enhance your Email Marketing efforts.
  • Jonathan Chan highlights the Email Marketing mistakes that marketers must avoid and offers guidance to enhance the performance of your campaigns.
  • Marco Marini emphasizes the need to focus on quality, pay attention to attrition and keep your Email list clean for building a better Email Marketing list.

Local Optimization:

  • Lauryn Johnson highlights the noteworthy characteristics of businesses that are successful with Local SEO and presents the key factors that affect Local SEO.

Mobile Optimization:

  • Anna Lebedeva offers guidance to help you get your website adapted for Mobile search.
  • Follow the Mobile Marketing tips from Kevin to get your marketing campaign a boost.
  • Richard Nosek highlights the importance of responsive web design and discusses what Mobile first would mean for developers.

Reputation Management:

  • Lexie Lu offers guidance to elicit positive comments for your business, and manage your reputation in the event of negative comments.

Search Engine Optimization:

  • James Clark presents tried and tested SEO strategies to enhance your SEO efforts.
  • Elizabeth Lee offers tips to maintain your SEO traffic when you are redesigning your website.
  • Learn how to improve your Organic CTR from Souvik Banerjee’s blog.
  • Tyler Hendershot highlights how optimizing your website to improve user’s experience and making use of seasonal keywords can enhance your SEO efforts.

Social Optimization:

  • Learn how to create a Social Media Marketing plan from Evan LePage’s blog.
  • Follow the tips from Dawn Melesko to achieve success using content marketing on Social Media.
  • Rebecca Patrick highlights techniques such as using relevant channels for Social Media content and listening to your audience, can optimize your Social Media pages.
  • Jennifer Montgomery discusses how Social Media can increase your marketing potential.
  • Phil Masiello outlines tactics such as creating a Social Media channel plan and learning from past posts to be successful on Social Media.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.