This week’s roundup includes tips to optimize your Email Marketing campaigns, build links effectively for SEO, and improve your Social Media strategy.

Learn how to improve the Conversion rate of your website, and create valuable Content for achieving business goals. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • This week’s Agency Framework discusses the importance of a mission statement and the role it plays in defining your agency.
  • Jolissa Skow goes over how long it takes to rank on the first page of Google results.
  • Hamid Mahmood details how to build a better Web Designer and client relationship.
  • Bob Bekian shares how to reduce Video Production costs by using digital backgrounds.

Content Marketing:

  • Cari Twitchell highlights the benefits of hiring a professional to write website Content.
  • Jennifer Zottola emphasizes the need for using an editorial calendar and aligning your Content strategy to your business goals, to create powerful Content.
  • Nicolas Finet discusses how the length of the Content and usage of real time Content would impact Content Marketing in the year 2018.
  • Mike Murray draws special attention to evergreen Content formats that can help marketers achieve long term success.
  • Learn how strategies such as sharing website Content with social media and using visuals, can enhance your Content Marketing efforts, from Gabrielle Pickard-Whitehead’s blog.

Conversion Optimization:

  • Jennifer Lawrence draws special attention to the basics of Conversion Rate Optimization.
  • Will Chou highlights the common CRO mistakes made by beginners and offers guidance to take your CRO efforts to a new high.
  • Neil Patel discusses how tactics such as optimizing Conversion funnel, revamping the design of your pages and using testimonials to build trust, can increase your website’s Conversion rate.
  • Jeff Rajeck draws special attention to the trends that are driving Conversion Rate Optimization today.

Email Marketing:

  • Learn how to optimize your Email Marketing campaigns, from Amir Nia’s blog.
  • Kristy Tran highlights the significance of Email Marketing in digital marketing and discusses how it can help marketers to increase the ROI of their businesses.
  • Sam Dey offers Email Marketing tips for beginners to boost Email sign ups and build an engaged list of subscribers.
  • Ana Maria De La Cruz offers valuable Email Marketing tips to increase business sales and revenue.
  • Susan Gunelius outlines the process to help marketers avoid mistakes in Email Marketing and achieve tangible results.

Local Optimization:

  • Jeff Williams emphasizes the need for verifying your Google My Business listing and building Local citations, to rank higher in Local Search.
  • Follow the valuable tips from Jim Bader to rank high in Local Search.

Mobile Optimization:

  • Maran Kavin highlights the importance of Mobile Optimization in today’s scenario.

Reputation Management:

  • Learn how to proactively manage the reputation of your brand and overcome negative sentiments, from Carolyn Kopf’s blog.
  • Michelle Morgan’s blog accentuates the need to monitor the use of social media, for creating a positive impression and improving the Online Reputation of your business.

Search Engine Optimization:

  • Follow the tips from John Locke to improve the performance of your SEO campaigns.
  • Ellie Batchiyska highlights the strategies for successful link building and draws special attention to the tactics that must be avoided.
  • Manon Declosmesnil discusses how voice search is important for your business and highlights how it holds the future of SEO.

Social Optimization:

  • Frederic Gonzalo emphasizes the need to define KPIs and use cross promotion, for improving your Social Media strategy.
  • Brent Barnhart offers helpful tips to create an effective Social Media presence.


  • Sam Romain highlights how the synergy of UX and SEO is important to rank high in search engines and showcase what your business has got to offer.