This week’s roundup includes tips to make your Email Marketing campaigns more effective, how to rank in the first page of Google’s search results, and ways to leverage Social Media as a tool to grow your business.

Learn how to create an effective B2B lead generation strategy and optimize landing pages from a Mobile standpoint. We’ve covered all of this news and, much more, below!

From the UpCity Blog:

  • Lizzie Earley explains how to integrate Live Content into your small business plan.
  • Paul J Scott goes over the seven benefits of hiring a full-service Digital Agency.
  • Kelly Shelton describes the best methods of getting your client on board with Social Media.
  • Alex Kudimov discusses the differences between static and dynamic Websites and how to choose the best format for your business.

Content Marketing:

  • Learn how to create an effective Content Marketing strategy, from Betty Ho’s blog.
  • Lilach Bullock emphasizes the need to have a strategy that outlines the blogging objectives of your business.
  • Taylor Oster highlights the need to adopt a planned approach for revamping your Content strategy.

Conversion Optimization:

  • Learn how to create an effective B2B lead generation strategy, from Ellison Jusino’s blog.
  • John Lincoln highlights the importance of creating personas and conducting surveys for CRO and draws special attention to the tried and tested principles of CRO.
  • Shuki Mann’s blog outlines the UX principles that can help marketers to improve the Conversion rate of landing pages.
  • Follow the valuable tips from Stefan Debois to boost the Conversion rate of your website.

Email Marketing:

  • Kevin George discusses how Email Marketing can provide opportunities for improving visibility and fostering the growth of your business.
  • Follow the tips from Ben Duchesney to enhance your Email Marketing efforts.
  • Jared Cannon emphasizes the need to have clear content and personalization, for making your Email Marketing campaigns more effective.

Local Optimization:

  • Jennifer Tapati highlights the importance of claiming your Google My Business Listing, to rank high in Local Search.
  • Angela Hausman presents a checklist to help marketers promote their Local businesses.

Mobile Optimization:

  • Craig Griffiths offers guidance to optimize landing pages from a Mobile standpoint.
  • Ritu Sharma draws special attention to the latest updates from Google on Mobile first indexing.
  • Learn how to test the performance of your Mobile website, from Kyla Steeves’s blog.

Reputation Management:

  • Learn how to manage and protect the Reputation of your brand using social media, from Sameer Somal’s blog.
  • Sarah Smith emphasizes the need for checking the outcomes of your organization’s search and encouraging prospects to share constructive evaluations, to improve Online Reputation.

Search Engine Optimization:

  • Jen Saunders offers valuable tips to avoid mistakes and rank in the first page of Google’s search results.
  • Anthony McKenzie highlights the significance of generating traffic from Organic Search instead of other channels, to boost your SEO efforts.
  • David Aguilera discusses how artificial intelligence can help marketers to improve the performance of their SEO campaigns.

Social Optimization:

  • Megan Grant highlights the commonly made mistakes that must be avoided by businesses on Social Media and offers guidance to leverage Social Media as a tool to grow a business.
  • Learn how to improve the image of your brand and provide value to your audience using Social Media, from Chris Kirksey’s blog.
  • Going Clear’s blog offers tips to help marketers reach their target audiences effectively using Social Media and stay ahead of the competition.

UX/UI:

  • Gonçalo Veiga draws special attention to the skills that UI Designers must acquire for becoming UX Designers.
  • Learn how to improve the CX and UX of your mobile website, from Vandita Grover’s blog.