As a video marketer, staying on top of the ever growing, ever changing digital landscape feels a bit like a hamster wheel. You’re always running and trying to catch up, but trends and technology change before you reach your goal. That said, you love video marketing, and why shouldn’t you? It’s one of the most creative and rewarding areas of marketing today.
Video marketing also continues to grow in importance. An overwhelming 87% of online marketers use video content to promote their brands. This means that audiences love video, but it’s also highly competitive. This is not the area to have subpar skills or to let the little details slide.
In this industry, we can all use a little help from our friends. That’s why we’ve gathered 25 of the best blogs for video marketing professionals. There’s a lot of informational content here to sink your teeth into, and each bite will make your video marketing strategy more powerful and more effective.
Where else to learn about video marketing than the premier video marketing channel itself, YouTube? Just as Google Analytics makes the most sense among free analytics programs for tracking your Google search data, YouTube’s blog is the obvious resource for enhancing your YouTube marketing prowess. YouTube’s blog is chock full of news, great examples of exceptional video content, and more.
The Vidyard blog never disappoints when it comes to providing strategies to improve and optimize your video marketing game. They leave no topic untouched and master the art of a great read.
Animatron always keeps it fresh with interesting topics that just also happen to be current. For example, they almost always post seasonal pieces and stay on top of new and trending news in video marketing.
The go-to experts for SEO-ing your video campaign, Tubular Insights is a plethora of resources on taking your videos to the next level and getting them in front of your audience. The only question you’ll have left after visiting this blog is what to video about.
James hones in marketing on YouTube and general video marketing across the Web. His vlog and podcasts are goldmines of valuable tips and recommendations for doing the number one thing that will make your videos stand out—creating engagement.
Kevin Nalty is video-obsessed, and we’re totally grateful that he is—because we get to benefit from his tons of tidbits on YouTube, video marketing news, and other cool stuff—like statistics to convince you that you should be boarding the video marketing train.
Vimeo has a great blog for helpful tips on creating and distributing stellar video content. They also have a video school, where you can brush up on all your video marketing skills.
The Video Brewery helps businesses create explainer videos to introduce their products and services. Their blog primarily focuses on tips and advice for creating great explainer videos—which is a great place to start if you’re thinking of diving into the video marketing sea.
The great thing about the Wideo blog is that they cover the topics everyone else forgets to mention. Their blog categories include video marketing, video how-to, personalized video and more. Your sure to find something that you haven’t read before here.
Brightcove is video marketing in action. They cover practically every video topic for digital marketers, but what sets them apart is their approach. With each blog the use a video to illustrate their point. They’re not just talk, they let you see their advice in action.
Self-dubbed “PowerPoint Satirist,” Tim Washer has plenty to say about videos. While his blog isn’t exclusively dedicated to video creation or video marketing, we promise you’ll find an abundance of useful resources on the topic—in addition to some fun reads as well.
So, Flipboard is a little like the Pinterest of blogs. You choose a category, and the next thing you know, you’ve spent hours clicking around reading one great blog after another. If you’re in the mood to get lost in endless video marketing content, Flipboard won’t let you down.
Video marketers are just now beginning to realize the power and appeal of a great animated video. Yet, it’s a skillset that many are a little shy in. GoAnimate is a great blog for getting acquainted with and mastering the art of animated video for marketing.
Regardless of whether your’e new to video, or are a seasoned professional, you’re bound to learn something from Hubspot’s blog. From how to choose your camera to editing your video to distributing it online, they cover it all. They also provide valuable insight into where video fits into the sales funnel and how to measure results.
Wistia is a video hosting company for businesses with a jam-packed blog full of examples of the greatest video marketing specimens online, tutorials on video production and managing your video marketing campaigns, as well as company news and updates.
Shakr specializes in video marketing, but their blog is a treasure trove of information about all things digital marketing. You won’t want to miss a single article.
This is a blog devoted to the true professional that’s looking to zero in how to generate traffic and increase revenue with video marketing. Each of their posts are in-depth videos that go over topics like production tips, how to create smarter content, and building an authentic digital presence.
This is a blog devoted to animations and white board explainer videos. It’s a great resource for information and tutorials on one of the hottest video marketing trends today.
Ready to create winning video content that easily earns the interest of your audience? Visually is a digital marketing resource that will help you fine tune the video marketing skills you need to win every time.
Animaker is a blog that focused on keeping it lively and relevant. Many of the article here are targeted at marketing for the millennial generation, so there’s always a fresh perspective and with a smart eye on what’s going on in the industry.
Come here to read everything you want to know about video hosting, marketing and production for businesses of all sizes.
Demo Duck is an animated explainer video company that happily shares their insight, perspectives and expertise via their blog. This is a great resource for beginning video marketers and seasoned professionals alike.
Among the leading experts at getting your videos noticed by your audience, and getting them to buy into your message, Unruly Media also shares an abundance of expertise and real-world examples on the company blog.
YumYum Videos is an animated video company. Maybe you’ve noticed that there are a few of these on our list, and that’s because animation is huge and important in the industry right now. This blog covers it all from technique and strategy to script writing.
Story Me helps you tackle your business’s digital marketing challenges with engaging video content that generates huge engagement. They’re in it to see you succeed, and their blog backs this up with current, and extremely helpful articles.
If you’re a small business owner that needs a hand with production and marketing, reach out to a video production company near you. They’ll be able to help take your content efforts to the next level!