There’s so much to say about inbound marketing. You can’t quite control for the amount of visitors you’ll get if you put out a piece of content. But you can control how effective and useful your content is to your audience. You can augment your inbound marketing strategy to get the most leads your business needs to succeed.
It’s because inbound marketing is such a huge topic that we need to constantly learn from better sources to improve.
If you’re a small business marketer, you won’t want to miss this post we’ve got for you today!
Check out our top 20 inbound marketing tips from the experts!
- “You might think you know your industry inside and out but there will always be changes, updates, and new innovations around the corner. In order to get a better grasp of what’s going on and to stay ahead of the curve, industry research is a must.” – Laura Hogan
- “Build a blog. This can take a lot of time, but there is serious value in good content. Not only does it help establish you as an expert in your field, it also helps to increase your website’s rank for main keyword phrases.” – Shawn Cadeau
- “Creating content isn’t enough. You need to promote it.” – Zack Bridges
- “An effective content marketing campaign almost always aims to educate its target audience. Since having the ability to spread new and/or actionable ideas is one of the best ways to be remembered by your audience (influence).” – Jason Acidre
- “It’s time to deploy your inbound marketing pieces on popular social networking platforms. Do more than just posting a link and hoping traffic rolls in. Instead, pick social networks where your target audience is active. Then make sure you’re a valued and engaged member of the social community.” – Megan Totka
- “Remember that you’re earning people’s attention. You need to create appealing content that sparks conversation and promotes sharing. An inbound marketing plan helps people (that are already looking for what you offer) find you online and then delivers value to these people.” – Laura Briere
- “Look at your current website and think of ways that you could start collecting visitor information. This can be done by having a newsletter sign up, blog subscription, landing pages with forms to download content, etc.” – Luke Summerfield
- “Copying your competition is one of the worst ways to create content. You upset other people in the industry, and end up looking like a clone of your competitors, rather than a business with its own unique identity and offering. “ – William Steward
- “Without clear objectives, it’s very difficult to tell if your marketing activity is delivering results. Does this situation sound familiar? Lots of marketers we talk to have a really good sense of where they should be investing their efforts – social media, content marketing, email workflows – but don’t always have a clear picture of how their activity will contribute to overall business objectives.” – Stephanie Mulrooney
- “The best plan includes a variety of different media outlets online, from email and newsletter sign-ups, to blogs, vlogs on YouTube, and social media sites like Twitter, Facebook, Pinterest and Instagram.” Bek Davis
- “Publicize transparency whenever possible. What is the purpose of your blog? To inform? To educate? To create relationships? What about your social media profiles?” – Jesse Aaron
- “Don’t use cheap tricks to get eyeballs. Write to people’s hearts and minds if you want to build authority and credibility. Cultivating trust is your number one job when working on an inbound marketing program.” – Rick Ramos
- “What good would it be for your marketing plan if you have countless site visitors and never manage to convert them into leads? Your compelling content must go hand in hand with a great CTA or call-to-action.” – Tariehk Geter
- “Use language your customer uses. If you are speaking in jargon, you are missing the appropriate keywords and your message won’t resonate with your audience. I’m working with a large company right now that is very guilty of this – everything they produce is done in third person. Think of who your audience is and position your content to speak to your customer.” – Jody Raines
- “Through Facebook ads, you can push your company out to those Facebook users who don’t already like your page, but might have interest in the products or services you provide. While you want the engagement from existing followers on Facebook, they likely are already customers and won’t help you grow your business. As the old saying goes, “You gotta spend money to make money.” – Sam Ajam
- “You do not need to use “specific keywords” to achieve searchable content that leads back to your website. If your customers are searching for the phrase “Tea Mugs,” a search platform will give you results that may also include the word “coffee.” Search engine’s are extremely sophisticated and configure “associated” search terms. You need to do the same with the words you use.” – Gary Victory
- “Don’t pester your leads. Start with an initial email and phone call introduction and inviting them to contact you at their earliest convenience. You can then follow up weekly for a couple of weeks and then switch to a couple follow-ups each month.” – MDM
- “The 80/20 rule applies to blogs. Spend 20% of your time creating content, and 80% promoting it.” – Kathleen Celmins
- “Search engines will continue this ongoing quest for relevance, penalizing poor-quality content and rewarding high-quality content,” he said. “Long-term SEO is all about understanding people; getting to know your key customers better…understanding what they’re looking for.” Ultimately, Jones pointed out, “Giving your customers what they want gives search engines what they’re looking for, too.” – Valerie Witt
- “Many make the mistake of writing shallow, neutral content that is aimed at pleasing everyone. However, we all know that you can’t please everyone all the time. If you want to establish yourself as a true thought leader, don’t be afraid to state bold opinions. Some people will appreciate your point of view, while others may disagree, but both outcomes result in people discussing your viewpoint. “ – Ori Manor