The design industry has become a behemoth curating exciting products, with new trends evolving that keep the spotlight on User Experience (UX).
UX designers understand the value of UX design trends, and create products that are not only usable, but also craft a user experience with excellent facets such as efficiency, pleasure, and fun.
For appreneurs, the heart of designing an app should include—how users get a positive first impression and have a comfortable, easy-to-use experience, making them come back for more.
So, the equation is quite simple: UX directly affects the success of your app. It is quite evident that aspiring app owners will need to keep a close eye on the mobile app design trends and User Interface (UI) trends that will stick around in 2020 and beyond.
With increasing competition, you’d want a top-notch user experience. If you don’t offer it, then your competitor will. The challenges and competition are adrenaline-pumping, but when you have a well-designed app that offers meaningful user experience resulting in satisfied and loyal customers—you know that it’s a job done well.
Let’s check out some of the top UI and UX design trends in 2020 that can lead to satisfied users contributing to your product’s success.
Before we dive in, you’d want to take a look at some of the mobile apps that are not only inspiring but also have fascinating UI designing goals.
Top App Inspiring Stories—a Sneak Peek
Netflix app is one of the best apps that has transformed the movie streaming industry with its remarkable UI design.
You’d love the layout, color options, the navigation process, and more. The positive experiences keep users vying for more.
Trello is another app that helps you deliver with style. Now, that’s exciting! The productivity app has a clean and chic look, with myriad cool backgrounds and label colors that augment the user experience.
Splitwise is an astounding app that has a fascinating UI design. The app dons a simple and classy look, and the color scheme complements the app elements.
Have you used Coursera’s mobile app? With a plethora of exciting features, the app offers some inspiring design goals. The design features include simplicity, easy navigation, different font styles and colors, and more.
It’s always interesting to look at different mobile applications because the design perspective can help you shape your app’s UI.
When you blend the design perspectives with the latest mobile UX trends—it can give you that extra edge to stay ahead. Now, let’s look at some of the top UI and UX trends to follow in 2020.
Best UI and UX Design Trends for 2020
- Designing for Bigger Screens
Picture the new generation smartphones and phablets—what facets do you observe? That’s right, you’ve guessed it. The devices are over-sized and featured in bigger screens (screen size of 5.5 inches to <7 inches).
With larger screens, designers need to tweak the mobile app design on facets such as UI, UX, and navigation. The app design for larger screens has its challenges, so only less than a fourth of the screen area is in the range of the comfortable reach of users’ thumb.
Let’s take the iPhone 6 Plus—it has a wider screen, and it isn’t easily accessible to the users’ thumb. So, UX designers will have to work around the challenges posed by larger screens.
- Asymmetry and Split Screens
Asymmetry will make a comeback. Blocks typically spell symmetry. Block layouts are classic, reflecting the smooth flow of information.
However, with an asymmetrical design, you can balance the composition and also make your design remain more relevant. You can use any element to create a unique visual effect, including typography, geometry, or 3D-rendering.
The split-screen designs are a fun, functional, and responsive way to create an engaging design. The split-screen trend is more suitable for large screens or tablets.
UX designers love the design as it allows content diversity, gives a pleasant aesthetic with a natural hierarchy and adds more visual weight to two categories without overwhelming users.
What can make users feel that they are part of your brand? That’s right—a superb narrative can engage users with a brand, making them feel like they are a part of the story.
Storytelling will continue as one of the top trends in 2020. A crucial element of UI—typography will play a significant role in the UX. Another aspect that augments user experience is copywriting.
UX designers increasingly use illustrations and graphics to tell a brand story and put more effort into curating a tale that makes users feel like a part of it.
- Augmented Reality and Virtual Reality
A lot of augmented reality (AR) and virtual reality (VR) will continue trending in 2020. UI fixed to screens will transition to creating AR interfaces and 3D interfaces.
Google and Apple have their AR development platforms—AEKit and ARCore that blend the physical and digital worlds. With Oculus Quest launched, VR experts predict many opportunities opening up towards VR.
- Artificial Intelligence (AI)
In 2020, AI will be integrated into most products and would be a time saver for many UX designers.
The fascinating facet of AI collecting vast amounts of data will facilitate the curation of more personalized products—100% tailored to individual needs. The user experience will get better with products knowing more about users based on their behavior.
- Creative Navigational Options
Clear navigation is one of the keys to successful app design. In 2020, innovative and easy navigational buttons will continue trending, and designers will work around more navigational options.
The options can include modular, vertical, horizontal, hidden navigation, and parallax scrolling.
- Fresh Color Palettes and Responsive Colors
The designers will transition from using minimalist color schemes that went along with white space to a new color scheme that blends with light and dark backgrounds.
You will find the usage of fresh colors as the latest trend in mobile app designs. More brands will progressively adopt using a dynamic color system that takes on the color of its environment instead of owning a single symbolic brand color. You’d have probably seen it on Spotify and Dropbox.
- Scalable Typography
Typography considerations in the app UI design would continue as one of the top mobile app design trends.
Strong typography would continue to trend, and designers would focus more on typography that reflects motion-based and three-dimensional effects.
- Voice-based Interfaces
The next UX trend to look out for in 2020 is to do with hearing and speech—voice-based interfaces will rise further. The popularity of Alexa and Google Home has brought in a new wave of voice searches.
According to ComScore, by 2020, 50% of all searches would be voice searches. Voice interactions are transitioning the way we interact with interfaces—the new way of doing everyday tasks is steadily getting towards hands-free modes.
The rise of voice brings with it new challenges in terms of privacy, security, and ethics, which will be highly prominent topics in 2020.
- Overlapping Effect
Another top trend that will enhance the user experience in 2020 is the overlapping of different elements.
So, get ready to find the effect on text, image, and color in a single screen. The concept will facilitate the creation of a well-organized interface creating an illusion of space.
Create UX Magic in 2020
Keeping up-to-date with the top trends in 2020 can help with creating a successful app. For aspiring app owners, implementing the latest UI design trends that are best suited to their apps is critical. In 2020 and beyond, you can expect to find some fascinating designs gracing your screens and engaging interactivity.
The design trends aren’t magic, get ready to put your best design foot forward. You can explore the list of UX design trends giving wings to inspirational creativity—and get ready to create something new and exciting, and more importantly, let users feel that UX magic.