LinkedIn is the largest and fastest-growing social media networking site for professionals. It is a powerful platform for creating thought leadership which is a must feature of a digital marketing strategy, and an infinite resource of long-form, high-quality content. Industry professionals connect with each other and job opportunities are also discovered by those seeking employment with the help of LinkedIn.
LinkedIn has more than 610 million members, 303 million active monthly users, 90 million senior-level influencers, and 63 million decision-makers. B2B company sites get 46% of the social media traffic via LinkedIn and 97% of B2B marketers use LinkedIn as a content distribution channel.
LinkedIn Statistics Every Marketer Should Know
Linkedin For Business
LinkedIn is famous among those seeking a job but is also used by businesses and has over 30 million companies listed on the platform; however, those business listings are not necessarily formed and maintained by their respective companies but LinkedIn automatically generates business listings as soon as the user includes experiences from companies that are yet to be listed. More than 20 million jobs are listed on the platform by these registered companies.
LinkedIn’s Popularity Among B2B Marketers
After Facebook, LinkedIn is the most popular platform among B2B marketers. It is not as popular as Facebook but it is leading among other social media networks like Twitter, Instagram, and YouTube and is used by 4 out of every 5 B2B marketers. This shows that the marketing activities on LinkedIn are on the rise. The organic activities of a good percentage of B2B marketers on the platform are going to increase.
Reach of Linkedin Ads
LinkedIn is a hit as far as advertising is concerned and it is continuously growing. Brands or companies need to consider this if they want to connect with professionals worldwide. You need to be aware of your advertising reach to understand LinkedIn advertising. LinkedIn ads will target 663.3 million people by the end of 2020 as per the latest LinkedIn statistics. That means a 1.6 percent quarterly growth of LinkedIn’s reach.
Among this, the US has the biggest group of LinkedIn advertising audiences with a reach of 160 million users making LinkedIn users in the US most likely to be targeted through advertisements.
Linkedin’s Role in the Buyer’s Journey
The use of social media is extensively increasing and nowadays, a buyer’s purchase decision is heavily influenced by social networks. It is predicted that when it comes to buying a product or service, the decision of 7 out of 10 buyers is affected by social media.
LinkedIn seems to have an edge over all other social media as it is listed as the most influential channel by 52 percent of buyers during their research process. Those customers who generally depend on social media for their purchase decision do so to get references and opinions and to connect with sellers.
LinkedIn’s Mobile Traffic
A five-fold increase in overall mobile traffic is expected between 2018 and 2024. This means that 8.6 GB of data is used by an average smartphone user in the US presently and it is predicted to increase to 50GB by 2024.
At present, most of the internet usage is mobile, and the same is true for LinkedIn as well. 57 percent of LinkedIn’s traffic comes from mobile devices. Although it is comparatively less than Facebook (at 88 percent) and YouTube (at 70 percent), yet eCommerce store owners need to consider that LinkedIn gets most of its traffic from mobile devices and hence add a mobile commerce strategy for their LinkedIn marketing efforts.
Linkedin is a Great Place to Find Decision Makers
LinkedIn has 90 million senior-level influencers, 63 million decision-makers, and 17 million opinion leaders, as of 2019. You can reach and connect with your target audience at the correct time and in the correct context. You can find customers easily by searching by their name, position, or company. Other potential customers that you can target are also suggested by LinkedIn.
Linkedin Offers 9 Billion Content Impressions
You can use LinkedIn to find and share content with other industry professionals. Be aware of the industry news, take advice from specialists, learn, understand, and get recommendations.
LinkedIn Is A Business-Oriented Social Site
As per the research done by the University of Massachusetts, Dartmouth, LinkedIn is the top platform for Fortune 500 companies, and 98% of them use LinkedIn to share their stories, recruit, and grow their network.
LinkedIn is Effective For Lead Generation
LinkedIn is used by B2B marketers to develop relationships with professionals in their target market. LinkedIn makes it easy to get quality leads for your business, expand your professional network, and engage them with valuable content. 89% of B2B marketers use LinkedIn for lead generation.
Linkedin is The Top Choice For B2B Organic and Paid Content Marketing
According to the Content Marketing Institute, 97% of B2B marketers use LinkedIn as a content distribution channel. LinkedIn is preferred by B2B marketers for their organic content marketing. The majority of them see LinkedIn as a platform providing the finest content marketing results.
You can use LinkedIn’s potential to grow your network, drive traffic to your website, provided you understand the platform and its users. Don’t miss out on this channel, whether you use it for lead generation or just as a free marketing channel for your eCommerce business. Start using LinkedIn if you are not already on it, use these statistics to understand this platform thoroughly and stay ahead of your competitors