Facebook is one of the top social hubs in the world, averaging almost 200 million unique visitors per month. If you’re looking for even a small slice of the pie for your business, this network is one of the best places to start optimizing and investing time into.
Like any social network, building solid traffic from Facebook requires creativity, content, engagement, and consistency. It’s all these factors combined that can make for a truly potent promotion platform for your business.
Of course, not every business or agency knows how to do this. How many countless business pages have you seen that simply shoot out updates like clockwork? We’re certain it’s quite a lot.
In order to help those businesses, we put together a curated list of the top 10 Facebook Business Page tips from expert users.
Let us know your results after you try out these tips!
1. Offer value.
“Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company picnic. Instead, offer greater value by combining a timely mix of content about your business (product tips, sales events, behind-the-scenes items and photos) with third-party content, such as links to industry blogs and forums. This builds your credibility as a resource of value to users.
Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let fans know this is an ongoing feature, so they’ll come back next time as well.” – Newtek
2. Invest in Facebook ads.
“The point of running a Facebook page is to get more exposure & customers for your business. But many people hate the idea of spending money on Facebook ads.
It’s a fact of life, folks. Unless you buy ads, your page will go nowhere.
The good thing about Facebook ads compared to other advertising is that you can target people in all sorts of categories.
Treat your Facebook ad budget as you would a utility bill — a necessary cost of doing business!” – Scott Ayers
3. Post consistently.
“In addition to boosting posts, being consistent in the quality and types of ongoing posts you create can help your audience know what kinds of messages to expect from you.
The holidays are a busy time for your business, and a content calendar can help you plan ahead and make sure posts use a similar message each time.” – Facebook
4. Get testimonials from customers.
“A great way to show potential customers what they are going to get from you in a positive way is to ask customers who are loyal to you and your business for testimonials. If you can show that your existing customers trust you, your new customers will too.” – Warren Knight
5. Check Facebook insights often.
“The best way to tell how well your Facebook marketing strategy is performing is by checking your Facebook Insights to see which of your posts are getting the most likes and comments. With this data you can determine what it is about those posts that made them more popular, and use this insight to shape your marketing strategy to your best advantage.” – Soldsie
6. Create a call to action.
Posting content with a call to action will let your audience know what you want them to do next, and increase your chances of them doing so. Do you want them to like the post? Ask them! Do you want them to read an article on your website? Say that!. – VISION Marketing
7. Set up your “About” section.
“When did you last update your About section? If your answer was, “not since I set up the page,” it’s time to revisit.
Your “About” section isn’t simply a toss-away bio. It’s an opportunity to immediately connect with potential fans.
Have a great tagline? Use it here!
Want to use a specific call to action? Do it!
And don’t forget to add a hyperlink to your website. This allows anyone landing on your page to instantly click-through to your website without a prolonged search.” – Rebekah Radice
8. Have a goal for every post.
Now that you have everything setup, you’re ready to start posting.Make sure you have a goal for every post and the type of content you post is aligned with your goal.
If your goal is to generate traffic to a landing page, then have a link type post to pull fans through to that page. On the other hand, if your goal is to have fans share content with their friends, then use a photo or video type post. Basically, make sure the format matches the goal. – Jean Moncrieff
9. Be timely and brief.
“People’s attention spans seem to be getting shorter – perhaps because more devices are in-hand and multi-tasking is becoming the norm. For example, the editors of Socially Aware Blog presented an infographic showing 30% of people have a tendency to use Facebook while watching a TV program. Because people’s attention seems to be increasingly fractured you must be timely with your posts and brief – keep the 140 character limit as your guide.” – SurePayroll
10. Ask questions often.
“Asking questions is a fantastic way to generate discussions on your Facebook Business Page. The answers your fans provide may give you insight into what your customers want and provide ideas as to how you might improve your current service or product offerings.” – Joanne Westwood
We guarantee that these tips will drive more targeted engagement to your Facebook Business Page. Keep experimenting with creative ideas and content types (video, link, or photo), and pick which ones work for your brand!