Start your week off right, complete some quick homework for SEO. Today’s assignment…title tags!

If there was a Cliff Notes version of SEO and inbound marketing, title tags would be the first chapter. This all-important page element does some heavy lifting — it tells the search engines what’s on your page, is displayed in search results, directly impacts people by improving click-through. Every single page on your site should have a unique page title.

Not sure what your title tags are?

Not sure about your title tag? Look at your ‘page source’ code.

Different browsers display title tags differently so an easy way is to look is to view the page source code. On PCs it’s typically on a drop-down menu and on the Mac you can ‘control+click’ on the webpage. Search for <title>, you’ll see what the search engines see.

You get 65-70 characters to tell the search engines and people what you’re all about. Choose wisely!

How to write ’em?

List most important part first; separator (comma, vertical bar, colon);  sub category second; another separator; the name of your company. Example from our SEO software shows: SEO Grade School: Basic Onsite SEO | DIYSEO [now UpCity]

Include targeted keywords and be consistent in all page titles. Do NOT keyword stuff. A long string of keyword after keyword, isn’t a good title tag.

So spend an hour and get your site a passing grade. Still not sure? We have a comprehensive explanation about title tags for beginners. For clients, the title tag experts in our Help Center are always ready for any questions you may have.