Website goals vary from business to business — selling, engaging, educating — among others. But a universal rule that crosses all strategies…you have to make it easy for people to contact you. This adds credibility to your business and provides you with a direct touch point to your customers.
The ‘contact me’ page is an easy win for improving conversion (sign up for our free UpCity Daily Tips newsletter to learn more about conversion monitoring to grow your business). Plus, when done right, your page can add valuable free web traffic to help get you found.
Add a Contact Form
We’ll start with the website gold standard — the ‘contact form’. Why? Conversion!
This is a really easy way to gather data about your customers. When they ‘submit’ their form, the conversion funnel begins and you can move them along the cycle. Most CMS platforms make it easy to do this and there are plenty of third party plug-ins you can try as well. Here are a few easy tips to get you started with a successful contact form:
Make it simple.
Only ask for the minimum data you need so you or your sales team can respond to them. No one wants to fill out a lot information just to get an answer to a question. Do not use their email for anything other than the related request without proper permissions. Look to essential email guides to learn more about opting in and best practices.
- Add Google Analytics to your contact form. Set this up as a goal or an event so you can track where they came in, how long they spent on the page, and more. Analytics code also gets added to a separate ‘Thank You’ url that customer is directed to once they’ve completed the action. Tips from our list of Top 20 Conversion Blogs can help.
- Provide a special offer in your thank you. A customer just contacted you, fantastic! Use an auto-responder to thank your customers and tell them how long until they hear from you. Send them to a landing page that provides a special promo, highlights email sign-up, or links to social media.
Include ALL of your contact info.
Don’t limit yourself to just a contact form and/or phone number on your Contact page. Include phone, fax, and email that is regularly monitored. TIP: If your business is driven by immediate client interaction, consider including a mobile number to text you. Call this out, many people prefer to communicate this way.
List your physical address and map.
This tip is geared towards our small business readers and assumes you don’t have a need for a separate locations or directions webpage. Letting customers and search engines know where you conduct business, is critical for local SEO. While this should be in the footer of your site, a great place to list this information is also on the Contact page. Be sure to include complete address with state and zip code (see other Local Search Advantage tips).
Don’t overlook the potential of a contact me page, from a business or customer service perspective. Without collecting data or using it to serve your customers, you’ve missed out on a great marketing and business opportunity.