In addition to guest posting on the UpCity blog, GoingClear Interactive is featured as one of the Top Digital Marketing Agencies in Boston. Check out their profile here.

Are you thinking about hiring an in-house marketing team to handle your SEO, web design, and social media? While that may sound like a good idea, it can cause more headaches than it’s worth.

When you hire in-house marketers, you’re taking on more employees. And that means providing benefits for more people, more payroll taxes, and more opportunities for conflict among your team members.

It also means your marketing will be limited to the ideas and abilities of the people you hire. What if your new employees don’t keep up with the latest trends in digital marketing? What will happen to your company’s marketing if the individuals you hire aren’t the SEO experts they claimed to be? How effective will your social media strategy be if your in-house marketing team uses social media sites that the members of your target audience don’t frequent as often as others?

While hiring an in-house team of marketers isn’t necessarily a bad decision, it simply isn’t the best choice in many instances. Hiring a full-service digital agency is often the best thing business owners can do when it comes to marketing their businesses.

Why You Should Hire a Full-Service Digital Agency

When you hire a full-service digital marketing agency to handle things like your SEO strategy, web design and social media, you’re positioning your organization to enjoy some benefits that generally don’t come with hiring an in-house team of marketers. Here are some of them:

Promote Your Entire Brand Across Channels

When you hire individual marketers to promote your business, you may be hiring people who are experts in certain areas of marketing. One person may be proficient with promoting your business through social media while another individual may be skilled at designing websites. The problem is that you’re not necessarily getting a complete marketing package to promote your business, so to speak.

social media assets going clear

LAN-TEL Communications, Inc. is regarded as one of the premier structured cabling, security, and IT infrastructure installation and integration companies in New England. We created social media assets that closely matched their brand and aligned with their website and print materials.

When you hire a full-service digital agency instead, you’re choosing to work with an established agency that has a complete set of marketing skills. In other words, you’re not hiring individuals who have their own areas of expertise. You’re hiring an agency that has expertise in every area of digital marketing and is poised to promote your entire brand through every available marketing channel, not just the ones a given individual might prefer to work with.

Team Approach

In general, digital marketing agencies are committed to a team approach. Digital agencies often have a comprehensive team of marketers who specialize in different areas of digital marketing. These experts collaborate with one another, exchange ideas and work together to deliver results that typically exceed their clients’ expectations.

As we stated earlier, when you hire individual marketers, your marketing campaign will be limited to the marketing channels those people are proficient in. When you hire a full-service digital marketing agency instead, you get a complete team of professionals who have collective expertise working with every marketing channel, a team that will work together to promote your business.

Cost Effectiveness

When you choose to work with a full-service digital agency, you don’t have to worry about providing benefits or paying more payroll taxes. You can tap your digital partner when you need assistance with marketing instead of paying salaries to people who might not be fully engaged in marketing activities every moment they’re on the clock. Put simply, hiring a digital marketing agency is often more cost effective and it gives you more control over your budget because you can negotiate your rates.

New Ideas

When you do marketing in-house, your approach will be limited to the ideas that your staff comes up with. If you hire a full-service digital marketing agency, you can benefit from an influx of fresh ideas your employees may not have thought of on their own.

innovative campaign asset

GoingClear Interactive was responsible for the web design and development of the new Sugar Shoppe website. We really focused on staying true to the existing branding and used a wide range of colors to convey a sense of playfulness and fun. 

While you know your business better than anyone, a digital marketing agency will see your business from a different perspective. This alternate perspective makes it possible for the agency’s team to promote your business in an effective way that may have been overlooked if you’d relied on in-house marketers who shared your initial point of view.

Allows You to Focus on Core Activities

As you know, there’s more to running a business than marketing. Managing your inventory, developing new products or services, overseeing your staff, fulfilling orders – all of these activities, and many more, are required to keep the lights on and generate a profit. While marketing is certainly an important business activity, it’s not one that you have to worry about when you hire a digital marketing agency.

When you hire a full-service digital marketing agency instead of hiring internal marketers, you don’t need to concern yourself with managing additional employees or coming up with your own marketing strategy. A digital marketing agency manages its own employees and it will develop a comprehensive marketing strategy for your business that involves all the appropriate marketing channels, allowing you to focus on your core business activities.

Scalability

Whether you’re launching a new business or your current organization is experiencing rapid growth, the odds are good that your marketing needs will expand over time. With a full-service digital marketing agency in your corner, you’ll be able to scale your marketing campaigns accordingly. Scaling your marketing efforts isn’t something that’s always possible with an in-house team unless you hire additional employees.

Consistency

When you hire a single full-service digital agency to handle all of your marketing needs, you don’t have to be concerned about consistency. If you had individual employees managing your marketing, you’d have to worry because each staff member may send out different or conflicting marketing messages through their respective channels.

consistent branding

GoingClear Interactive was responsible for the website design and development of the new Lan-Tel Communications website as well as the marketing-related print materials. 

A digital marketing agency will create a comprehensive marketing strategy that includes consistent messages across channels. The agency will create ads using the same colors, logo, and taglines to ensure your brand and your goods or services are instantly recognizable among the members of your target market. The agency’s interactions on social media and other platforms will be aligned with your messaging. This will ensure rogue, misleading messages don’t confuse consumers or deter them from doing business with your brand.

Paul J Scott
Paul J. Scott
Founder at GoingClear Interactive

Paul J. Scott, a digital strategist, digital agency owner & founder of Boston, Massachusetts based GoingClear Interactive, is focused on growing brands through digital. Being in the space since 2001 when he started his digital agency, he has seen the web evolve quite a bit – but one thing remaining constant, that no matter what the digital landscape looks like, transparency is winning when it comes to working with clients and their digital marketing campaigns.  He and his team get clear on the digital marketing KPIs that will make a difference for the brand they are working with and then executes on improving those metrics through proven tactics that move businesses forward.