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5G is the newest, fifth generation of mobile internet connectivity and it will offer revolutionary new speed to our connected world. With greater speed, we stand to enjoy stronger, more reliable connectivity and 5G will unlock innovation that was previously unattainable on 4G networks. What we can expect from this is a huge rise in real-life use cases around Internet of Things technology, and even stronger demands for data science outputs thanks to a newly strengthened, interconnected infrastructure that will carry unprecedented amounts of data.

Generally, there are two questions circulating around the enterprise mobility world: when do we actually get to use 5G, and just how fast is it really? To that first question, 5G isn’t expected to officially roll out until 2020, however the four major mobile carriers in the United States have confirmed plans to release it this at some point this year. So far, Dallas, Texas based AT&T is leading the race, having already implemented 5G capabilities in several trial cities across America. As for the second question, marketers and businesses should know that 5G will offer way more than fast connections. The fifth generation of mobile connectivity will fundamentally alter the core of our user experience across all mobile apps, websites, and platforms. 5G will transform how we interact with businesses, IoT devices, and individuals in as impactful a way as the first entrance of the internet to mainstream business.

5G’s innovative benefits:

Massive device connectivity

One of the most highly anticipated benefits of 5G is its ability to expand the Internet of things (IoT). We expect 2020 to show us a world with 21 billion internet-connected devices, which is more than three times as many as in 2016. 5G will further encourage this growth by allowing for more high-demand devices to connect over a single network — up to 1 million devices per square mile. With that, a larger number of connected devices will bring about the opportunity to create truly smart cities. That means cars, buildings, traffic infrastructure and more will be able to act simultaneously on the same network. For marketers, this means freakishly accurate new customer data and for businesses, this may equate to market moving insights and a new perspective on innovation.

Faster connection

Not only will 5G be able to connect a massive number of devices at once, each device will also be able to operate at a much faster rate. 5G devices will be able to work at 5GB/s. To put that in perspective, that means you’ll be able to download an entire HD movie in less than 10 seconds — a task that takes several minutes over 4G. This means that marketers should start budgeting for the creation of richer content. Expect to see online and brick and mortar shoppers enter increasingly immersive digital moments fueled by more video, AR, and VR interactions.

Lower latency

Higher speed connection will also create lower latency on devices. Latency is the “lag time” between when you tell your app or website to do something and when it actually does it. On the current 4G networks, the average latency speed is around 40 to 50 milliseconds. On 5G, latency will be reduced to less than 5 milliseconds. Noting that the human eye blinks at about 300 to 400 milliseconds, that lag time has been reduced to basically nothing. This creates massive opportunity for marketers that utilize location-based targeting and location intelligence.

Higher reliability and battery life

5G networks are also expected to be much more reliable than the 4G network we currently operate on. That means far fewer dropped calls or lost connections. Not only will the networks be more reliable, but you will also be able to better trust your devices. 5G is expected to extend battery life up to 10 times. That means you won’t run out of battery before a task is completed.

Benefits to business

5G will provide benefits for every business, from retail to healthcare. Regardless of the industry, its capabilities will make work easier and more efficient. Marketers will be expected to create truly omni-channel customer experiences and marketing analysts will have almost direct insight into their customers’ decision-making process at each point in the buying journey.

Smart cities

The IoT and smart cities will open the gate for easier and more efficient workflows and environments. Smart cities will be highly connected, making commutes faster and easier with automated transportation, laying the groundwork for more flexible office spaces and providing connectivity for large-scale bring-your-own device (BYOD) programs. Smart buildings will be able to monitor occupancy, lighting, and temperature, and activity can be streamed via apps, making business communication easier than ever before. At a high level, this creates opportunities for marketers to more natively interconnect brands with people in relevant, moment-specific ways.

Augmented and virtual reality

5G is expected to support significantly higher augmented and virtual reality (AR and VR) capacities, allowing for more innovation and implementation in many industries. The applications of these technologies are currently only scratching the surface and remain in their infancy, but ABI research found that AR and VR markets are set to reach $292 billion by 2025. With the high-powered capacity of 5G, marketers will be able to find out what full-force AR and VR campaigns really look like.

Remote work capabilities

On 5G networks, remote work will be easier than ever. Not only will smart cities keep employees more connected, but they’ll also allow for work to get done at a much faster pace. Conference and video calls, for example, are often better in theory than in execution. The combination of AR and VR, with hyper-fast connectivity will make remote meetings much more seamless. No matter where you’re working from, you’ll feel as if you’re physically in the office. This is great for small and medium sized businesses because it helps to limit any geographic barriers between you and your next all-star marketer. Irrespective of distance and time zone, companies can more easily source and hire the absolute best marketing talent.

Industry-specific applications

Though the benefits to business overall are jaw dropping, some of the industry-specific applications of 5G may be even more impressive. Below are a few of the markets that will likely see the largest, most immediate impact of 5G’s implementation.


On an administrative level, 5G will make large file transmissions, scheduling, billing and customer service lightning fast and much more hands-off, as 5G and a more evolved IoT come into play. In a recent keynote speech, tech innovator Mark Hurd noted we’re, “going to see more and more AI-assisted healthcare technicians as the Internet of Things evolves and you automate many of these healthcare devices.”

AI will be able to perform some diagnosis, predict potential patient outcomes, advise early intervention and even provide real-time learning via AR and VR technology. Though these capabilities have already been deployed in some parts of the healthcare industry, 5G will accelerate implementation on a much larger scale and at an industry-wide level.


The retail industry will see some of the biggest changes due to 5G availability. 5G will power a slew of new offerings in-store and online, namely through AR. Augmented reality will create the ability to provide a virtual try-on experience, allowing users to try on products online via a website or mobile app.

Additionally, smarter dressing rooms are on their way. Mirrors can become equipped with sensors that recognize products being tried on, can suggest accessories to compliment them and even show us what they would look like all together. Stores may even create customer profiles that store sizes, preferences and past purchases, all accessible in the dressing room.


The manufacturing industry is going to see their very own technological revolution, as 5G becomes a part of their day-to-day work. Smart factory capability, powered by the IoT, will allow for a much more comprehensive and efficient work environment. Sensors will be able to monitor the atmosphere, tools will be connected via the smart network and AI will be able to operate at a much higher capacity.

AR and VR will also help power real-time, on-site learning and training. Employees will be able to learn on the spot and quickly implement their skills with the help of 5G networks. This will create a more efficient workflow and highly-skilled, data-driven employees.

5G is set to provide much higher speed and greater connectivity. 4G brought us Uber, Google Maps, and Airbnb. The rise of 5G lays the groundwork for innovation beyond what we’ve ever seen before. Marketers will be expected to create more seamless, meaningful experiences by leveraging rich content and real-time, predictive customer insights. With its implementation right around the corner, expect to see every industry benefit from the 5G revolution.

S. Adam Rizzieri
Chief Marketing Officer at

As a growth marketing expert, Adam Rizzieri helps digitize businesses with remarkable web design, custom app development, and ROI-driven digital marketing. He focuses on creating revenue accelerating first impressions and works with B2B and B2C business owners to acquire new and retain existing customers. Adam is a co-founder of Dallas, Texas based Agency Partner Interactive and a partner in the Accunity Digital Agency which serves Dallas/Fort Worth, Houston, and Los Angeles. He holds a BA from Southern Methodist University in Dallas and a Master’s in marketing from Boston University.