The Best Small Business Marketing News & Blog Posts of the Week — November 7, 2012
This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:
- Posts for any SEO experience level
- Posts for beginner level SEO (those new to SEO)
- Posts for those with an intermediate level of SEO understanding
- Posts for those with an advanced level of SEO understanding
Are you ready to move on from politics, and especially political ads? So are we!!!!!!!!! Let’s talk about what we all really love for a little bit – SEO and online marketing. Enjoy the latest and greatest stories from around the web.
Beginner SEO and Marketing
The Building Blocks Of Good Local SEO – Customers are moving toward local and mobile more and more, according to pretty much every report we’ve seen come out over the past year. This article gives a good run down of the fundamentals you need to cover to get in front of these local searchers, including: “Get your website up to scratch, Spread your business details far and wide, and Be social! Promote yourself and get your customers to promote you.” Would you add anything else to this list?
Can Blogging Be Your Secret Weapon For Local SEO? – Blogging is a big part of any SEO’s arsenal of recommendations for best practices, especially to get new long-tail keyword traffic. Learn the advantages of blogging for local SEO, how to set up a blog that is optimal for local SEO & Social Media and more!
End Dirty SEO Keyword Research Now! – If you’ve ever been confused by the keyword research process and/or bit off more keywords than you could chew, here are some good questions to ask yourself and “acid tests” (as the author calls them) to see whether your keyword targets are reasonable.
Intermediate SEO, Marketing & Business Tips
Step-by-Step SEO: How to Setup Google+ Authorship – The buzz about Google+ is growing, especially as it relates to being important for SEO. This useful article shows how to set up your authorship profile whether your site is built in WordPress, whether it’s an HTML site, or whether it’s a guest blog post.
The Social Media Conversion Funnel and ROI – This post gives us food for thought in measuring how social media and our interactions with other people in general can impact the bottom line.
Advanced SEO, Marketing & Business Links
How To Turn (Not Provided) Into Useful, Actionable Data – Many SEOs and marketers are finding that the dreaded (not provided) in Google Analytics makes up way more of their organic traffic than what Google initially forecasted. Many are finding that this new category of referring keywords, if you can even call it that, makes up anywhere from 20-40%, so what’s one to do?
This article gives some good ideas for using custom filters to tease out keyword details.
Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories – Avinash Kaushik, our favorite analytics guru, gives marketers tips on presenting their data in a way that’s not “a riddle, wrapped in a mystery, inside an enigma”. Overarching themes in this article are that visualization is critical and it is never a good idea to present information that doesn’t tell a story, or has no business being in your story.
Latest Posts from UpCity
Metadata — Focus on What Matters – Metadata — important or not? While the impact of metadata on SEO is negligible at best, a well-crafted 160 character meta description can improve click through to your site and, ultimately, increase site conversion. Learn more about what meta descriptions, meta keywords, and meta robot tags can do for your site.
Infographic: SEO Factors for Local Business – Are you a local business and wondering what tactics hurt and help your SEO strategy? Our new infographic provides an updated look at Local Search Ranking Factors for 2012. Don’t forget to try our our new Local SEO Report Card to see how your business ranks!
That’s it for now, folks! Stay warm!