The Best Small Business Marketing News & Blog Posts of the Week — November 23, 2012
This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:
- Posts for any SEO experience level
- Posts for beginner level SEO (those new to SEO)
- Posts for those with an intermediate level of SEO understanding
- Posts for those with an advanced level of SEO understanding
First, we’d like to wish a very happy Thanksgiving to all our American DIY readers. We hope you’re enjoying quality time doing all the things you enjoy and spending time with those who are special to you. Moments like these never seem to last long enough.
Let’s get started, shall we?
Beginner SEO and Marketing
Market Your Business for Free: Firesales — If you’d like to try something a little different, or are looking for an interesting way to drive sales, why not try firesales? Never heard of them? You can read more about them on AskJinger.com
One Piece of Content, 20 Ways to Use It — It seems like there’s never enough time in a day to create enough content. This piece from Clear Thought Consulting is an excellent way to make the most of every letter and maximize your content marketing budget.
7 Ways to Increase Engagement on Your Website — Simply visiting your site isn’t enough. If your site traffic isn’t generating sales, it should at least be providing you with meaningful data (and moving potential buyers down the conversion funnel). To do that, each person who visits your site needs to interact with your site in a meaningful way. This week, Duct Tape Marketing shared some ways you can increase engagement levels and get more from your site visitors.
Successful LinkedIn Marketing: One Hour Per Day — LinkedIn can be quite a daunting task to those who are new to social media marketing. It feels like it will take forever to start seeing some kind of return on your investment. Small Biz Trends did its part this week to fight this feeling and help new marketers make the most of their marketing hours.
Intermediate SEO, Marketing & Business Tips
Is Your Email Marketing Holiday Ready? — Email marketing is a powerful weapon in your seasonal marketing, or it should be. Are you ready for the annual battle for consumer dollars?
A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy? — As busy marketers and SEOs, we often become so focused on a single marketing technique that we forget to look at the bigger picture. This week, one of the brilliant posts on TopRank explained how SEO and content strategy work together to enhance and support each other.
A Content Marketing Thanksgiving Feast With All the Fixings — While this post has some brilliant tips on content marketing, we chose this post for our round up for the fun and interesting way it presents the various concepts. In other words, it’s great information and a fantastic example of innovative content marketing. That’s like two great posts for the “price” of one. We hope you enjoy it as much as we did. (Just don’t read it on an empty stomach.)
Awareness, Insight & Optimization: How Entrepreneurs Can Use Social Media to Launch New Products — While this post from TopRank focuses on launching new products, keep in mind that the concepts presented here have many uses — new marketing strategies, services, deals, promotions, etc. Have you tried this type of strategy? If so, what did you think?
Advanced SEO, Marketing & Business Links
YouTube Videos Replacing the Printed Manual — YouTube and video definitely made great strides this year. In fact, video has almost become as vital as text for many online businesses. That doesn’t mean your videos have to actively sell or push a product. This post from V3 takes an interesting look at the video landscape.
Holiday 2012 Spending & Promotion [Infographic] — Holiday marketing is always a bit of a guess, but this infographic has some interesting statistics that we hope will help you make more accurate decisions. We also found some of the stats prompted ideas for businesses and websites that may not necessarily be taking full advantage of this time of year. Either way, we found it interesting and think you will, too.
Advertise Your Local Business Using Google AdWords Express — Google AdWords takes some time to learn and get used to, but have you tried the Express version? If not, here’s a quick guide to get you started. Just be sure to come back and let us know what you think of the platform.
Great Posts Published This Week Everyone Should Check Out
Facebook caused quite the kerfuffle this week. It seemed like everyone was talking about the recent changes the social network made that seemed to equally help and hinder small businesses. Here is just a small sampling of the posts that came out on the topic this week:
Google also made big headlines this week when it announced it “Will Penalize Low-Quality Guest Blogging“. The news wasn’t all bad, however:
Elsewhere in the world of search engines, the Bing/Yahoo! Network announced it had Expanded to 13 New Countries.