Your website’s main purpose is to inform users of your products and services, but you could be leaving out a number of potential customers without even realizing it. Ensuring your website is accessible to individuals with disabilities not only helps decrease missed sales it also makes sure your website is compliant with the Americans with Disabilities Act (ADA).
What is ADA Compliance?
After the ADA was passed, businesses were required to make their physical locations accessible, and now that a large portion of business occurs over the internet, it only makes sense that a business’s website should be accessible to all as well.
While there are currently no specific legal requirements that need to be met to reach compliance with the ADA, compliant websites allow users that are visually or hearing-impaired to be able to meaningfully engage with the content on a site. Making your website ADA compliant can be done in multiple ways, some of which most businesses might not be aware of.
Easy Ways to Make Your Website Compliant
Updating your website to meet ADA compliance standards can be costly, but there are some common updates that won’t break the bank:
Ensure all media files on the site have ‘Alt’ tags
Alt tags provide a description of what the media file contains to users who are unable to access the image, video or audio.
Create transcripts for all video and audio content
Having a text transcript to go along with all audiovisual website content allows users who are hearing-impaired to read content that would otherwise be inaccessible to them.
Have a consistent website layout
An organized website allows users to easily understand and navigate your site.
An ADA compliant website protects you from being susceptible to lawsuits, but that’s not the only benefit.
Benefits of Having an ADA Compliant Website
There are a number of benefits associated with websites that follow ADA compliance, some of which include:
Increases Your Target Audience
If users with disabilities are unable to interact with your website content you could be driving them towards your competitors. Employing ADA compliance standards on your website allows a larger number of users to access your website, therefore, expanding your website’s reach and increasing the likelihood of a conversion.
Boosts Your Visibility
Utilizing tactics for ADA compliance such as metadata, image alt tags and transcripts for media files are also effective methods of boosting SEO. Using these techniques on your website makes it easily crawlable for screen readers, meaning search engines are also able to crawl it more easily.
Improves User Experience
Having a website that is easily navigable is beneficial to all users including users with disabilities. Easy-to-use websites allow users to access the information they are searching for quickly which increases potential sales.
Don’t limit the audience for your services or products. Now’s the time to refresh your business’ site to accommodate potential customers with disabilities. Meet their needs today by updating your site to make it more accessible and inclusive.