WordPress is easily one of the most popular and user-friendly open source Content Management Systems (CMS) on the market today. So much so that it actually runs 28 percent of the internet. A total of 17 posts are published every second on WordPress sites around the world and it is currently being used by 76.5 million websites. Considering the global CMS market, WordPress takes the blue ribbon by 50-60 percent. This should be reason enough for businesses to get in on the action.
It includes free installation, deployment and upgrades, and comprises a host of plugins and templates providing an extremely flexible and convenient interface for users which does not require intricate code knowledge and effectively reduces costs and time. Additionally, there are a host of plugins available on the platform that can prove useful tools to take your business to the next level. Here are five of them:
Contact Form – The Simple Way to Create Leads
This form builder, Contact Form 7, allows you to create, customize and place multiple contact forms on your site. It permits flexibility with mailing options and supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and short code functionality. It is very easy to install and even easier to use, providing a useful framework to glean beneficial information from the traffic on your site and turn them into valuable leads.
Yoast SEO is the way to go – Making Sure Your Site Stays on Top
Search Engine Optimization (SEO) is without a doubt a necessity to enhance content. With digital transformation in full whack, search engines have easily become the number one place people go to, to look for information and optimizing your content to leverage that fact will not only increase traffic to your site, but is likely to improve your business. WordPress itself is already a decent platform for SEO but to really get the most bang for your buck, it is recommended that you go for a plugin such as Yoast, which understands how search engines work and can thus help you heighten your site’s SEO on all levels, and has the offshoot of actually facilitating better content. Not only does it ensure that you use your keywords effectively but also improves titles and measures the content readability. There are other SEO plugins on the market but pound for pound, Yoast seems to come out on top with regards to functionality and convenience.
W3 Total Cache Optimizes Performance – Faster is Always Better
W3 Total Cache improves the SEO, as well as the user experience of your site by enhancing the website performance. Speed is everything in these times of instant gratification. Users don’t have time to waste and this plugin reduces download times and page speed with cunning features such as content delivery network integration and the WordPress Performance Optimization framework. Not only do faster websites rank higher in Google, which ultimately results in more website traffic but W3 Total Cache also offers the compressing and caching of files which lessens the load on the server, which also helps speed things along.
Akismet – The ‘Spam Assassin’
Everybody hates spam and nothing kills a business’s reputation faster than being responsible for disseminating malicious content. Akismet efficiently checks comments and contact form submissions against a reference database to prevent your site from publishing such content. It adroitly captures spam comments before publishing and thus affording you the ability to moderate or remove the spam accordingly.
Disqus – Helps Start the Conversation
This particular WordPress plugin is probably the easiest and most effective way to add a commenting platform to your site. Disqus enables discourse which increases reader engagement, grows your audience and increases traffic and even provides an opportunity to monetize the content on your site. Essentially providing a framework for audience engagement and engender a successful interactive community. This user-friendly tool is simple and powerful and seamlessly integrates with WordPress.
That said, although WordPress is a powerful tool in its own right, these plugins can add a sheen of professionalism and amplify your website without any major technical or financial outlays. It is relatively simple to learn and lightening quick to install. That, paired with its budget beating price has put this CMS ahead of the game. And the plethora of plugins adds to its arsenal of functionality, simplifying the complexities of web design and allowing the possibility of self-hosted websites.