Before you’ve even spent a single advertising dollar creating content or implementing technology of any kind, it’s vital that your brand puts its best public face forward across social media and your web presence in general. This will be an absolutely necessary step for maintaining customer loyalty and trust.
There’s no arguing that appearing on the front page of Google search results for relevant keywords in your niche is one of the best ways to improve your brand visibility; more than 3.5 billion searches are performed on the platform daily. That being said, there are other approaches your marketing team can take to drive traffic to your website and increase your online visibility.
To capture more of the market share, businesses have to not only focus on brand credibility, but also on ensuring that their messaging is reaching their target audience by maximizing online visibility.