Closing business often comes down to trust, and it starts with your company’s NAP (name, address, and phone number). It’s important that this information is the same everywhere it appears online.
Picture this: you’re in charge of finding a service provider for a very specific function, and it’s a partnership with your business that will likely last a significant amount of time and be a significant financial investment. Are you just going to close your eyes and throw a dart, picking whichever company it lands on?
What a difference a year makes, right? For that matter, think back to just a few months ago. The business landscape has changed tremendously, and unfortunately, many small and medium businesses have been forced to close their doors for good.
As technology advances, so too do user expectations of how that technology should perform. Fair or not, if something doesn’t work the way they think it should, people will look for another option in the blink of an eye.