Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receives an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way.  Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.

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Submitting your website to local, valuable directories is important for your local business. If you are struggling for other opportunities besides Bing Local, Google Maps, Yahoo! Local, and Yelp, we would like to propose another idea to add to your link-building plan.

Your nearby Chamber of Commerce is a wonderful opportunity for your business. The Chamber of Commerce is a straightforward strategy to achieve a highly valuable link and gain relevant customers. In addition, involvement in your nearby business community does not get more targeted.

Your local Chamber of Commerce will often provide an authorized link to your website in their membership directory, which grants greater impact and higher rankings. Although membership involves a fee, the price is worth it on our opinion.

A local Chamber of Commerce membership is a wonderful networking resource for small to medium sized business owners. Chamber accreditation will give you access to a large network of people in your same industry.

Above all, Chamber of Commerce accreditation promotes customer trust. A logo from the Chamber of Commerce resonates with your clients. Knowing that you are Chamber of Commerce certified, they will feel more comfortable making a purchase, increasing conversions in the long-run.

Is the Same Organization as my Local Chamber? is a trusted business directory with more than 14 million listed businesses. The directory includes more than 7,500 chambers that business owners can sign up for but not all chambers are listed here. Membership packages range from free to $300/month. We recommend reaching out to your individual local chamber to determine their specific relationship before signing up for any group on or any other website.

How To Complete

You will find more benefits from joining your local chapter even if it means spending more time upfront during the sign-up process. It’s important to visit your local Chamber of Commerce facility or website for more information on next steps. You will want to join your local Chamber versus one that is not located within your target audience.

One option is to search the Find a Chamber database or . You will find contact information, membership next steps, resources, and support services for each individual location.

However, it’s essential to note that smaller, local chambers are not guaranteed listings on this database. For example, a search in Illinois indicates a number of large cities such as Evanston or Rockford, IL. Many smaller towns will not be featured on, and it’s important to reach out individually instead. Although not listed on the database, we found the Galesburg Area Chamber of Commerce through a quick Google search.

Get the Most out of Your Chamber of Commerce

  • Become involved in your local chamber. Join discussions and participate in activities offered hosted by local chapter. Designed for business owners, the Chamber of Commerce provides a large toolbox of learning strategies to delve into.
  • Share your expertise. Promote your website by extending your business’s knowledge and offerings to others in the Chamber of Commerce. For example: If you offer advertising, advertise a promotion to fellow Chamber of Commerce business owners. If you own a Spanish tutoring company, create a free one-night session for those who are interested. If you own a health club, offer a free month coupon. If you own a plumbing business, hand out an hour of plumbing services.
  • Reach out to fellow business owners. Whether they are competitors in your industry or companies situated in your neighborhood, it is critical to establish a relationship with other business owners. Relating to one another and sharing ideas will help you in the long-term.
  • Respond to complaints or reviews. If a client incident arises, handle the issue as an opportunity. Be proactive and monitor on a regular basis.  Calmly reach out and resolve complaints when they arise. Pay attention to competitor businesses as well; look at what customers are discussing and what actions are taken.

UpCity members, follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Advanced Presence Optimization > Website 302: Local Links.

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