We are excited to introduce you to another exciting week of Small Business Quick Wins! This weekly series takes an in-depth look at a small business’s online visibility. We present three easy strategies that will provide the greatest impact on improving its visibility and traffic via search engines, local, mobile and social profiles. Send us an email if you’re looking for an opportunity to be featured in future posts.
This week, we’re featuring an outstanding small business client, Marvelous Maids!
MarvelousMaids.com is a residential cleaning business located in St. Charles, Missouri. Its aim is to provide top notch service and a superb customer experience.
The employees that work for Marvelous Maids visit every home in a friendly and trustworthy manner. Additionally, this company recognizes that residential cleaning is a premium service that greatly benefits the lives of individuals and their families. If clients are not completely satisfied, they will return to meet their full expectations free of charge!
Voted the #1 maid service for 12 years in a row, Marvelous Maids is clearly an amazing service that values its customers. Let’s jump right into some positive marks for the company!
Positive Marks for Marvelous Maids
1. The homepage sports a great site design.
Site design is one of the most important aspects of a small business website and influences a lot of the visitor’s user experience. A confusing, inefficient design may disorient customers, resulting in a bounce from your website. In the case of Marvelous Maids, the site style is simple and fluid. The pages make everything quick and easily navigable. Great work!
2. The company has high Google rankings for its primary keywords.
Search engine optimization can be a difficult task for many small business owners. It is very tough to rank for a highly competitive keyword. However, you will be able to rank properly in the search engines after you learn to properly take into account keyword research and you learn which search terms boost your site. Using the UpCity tool, we can see that Marvelous Maids ranks highly for its targeted keywords. We can tell how much time the business has taken into its keyword marketing efforts here. Nice work!
3. The site demonstrates strong website optimization.
Next, we come to Marvelous Maids’ on-site optimization. The fast accessibility and the authority gained throughout the years helps it rank better in search engines. Moreover, the keywords in its title tag contain both the city and state. Since Marvelous Maids is locally focused, it will greatly benefit the site to include local indicators in the site markup. All of these factors, combined with a strong online visibility strategy, put Marvelous Maids far ahead of its competitors.
4. The Google Plus Local page is fully featured.
Even the off-site local marks are working well for Marvelous Maids. Google tends to boost site visibility that show spot-on local optimization. In addition, Google Plus optimizes pages for ranking relevant search terms. This Google Plus Local page has certainly proven its relevance.
With a large number of reviews, high approval ratings, and a link back to the main site, Marvelous Maids has certainly made it easier for local customers to seek out this company.
Quick Wins for Marvelous Maids
1. Display social media links prominently throughout the blog and site.
Marvelous Maids maintains excellent social profiles on Facebook and Twitter. Unfortunately, neither of the profiles are featured on the website. These social media accounts should be displayed for the world to join! Connecting your social profiles to your website improves search optimization, as well as allows for further connection with your customers and sharing of your content. Add links to your site and blog, and then the task is complete. For more instruction, check out our previous post on adding social media share buttons to your blog or website.
2. Clarify the location and name of your blog.
For many users, it can be challenging to navigate to the blog if it is not labeled correctly on your website. It is difficult to assume that customers will know about the blog location. For example, the Marvelous Maids blog is published as “Marvelous Tips.”
While “Marvelous Tips” is a fine title, it can disguise the existence of the blog. Rather, changing the name to a more specific label like “Marvelous Tips Blog” should do the trick. Additionally, you might suspect titles and descriptions matter. Joining the word “Blog” to the title will certainly bolster your website’s search visibility.
3. Add a newsletter subscription service to your blog.
Last, but not least, let’s talk about a blog’s newsletter system. We recognize that Marvelous Maids posts blogs on a monthly basis. Therefore, it can still capture email addresses and send out notifications when blog posts are published.
This tactic helps companies stay in contact with customers who might not be ready to buy your service but are interested enough to keep in touch. Quickly setting up an email for your blog will help retain customers and catch any clients who may be on the edge. Refer to this post on setting up an email newsletter for your blog.
Overall, Marvelous Maids is doing a fantastic job with its online visibility already. With these additional tips, there is no doubt the popular business will increase its online visibility even further! Best of luck to the team at Marvelous Maids!
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