This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:


It’s the long weekend! Finally! Hopefully you’ll be able to get out and enjoy some of it. So, let’s get to this week’s round up and help you get out there sooner.Beginners get to try out some tools to improve their Pinterest marketing, as well as improve their use of Google+. There’s also a great post on getting started with local SEO and mobile marketing.

Intermediates can learn more about improving their content marketing and targeting customers. For advanced DIY readers, there’s a free ebook download that you aren’t going to want to miss out on, as well as info on segmentation, retargeting, and how moms use the Internet.

Let’s get started, shall we?

Beginner SEO and Marketing

How to Use Google+ Hangouts for Business — One of the unique features of Google+ is Google Hangouts. Have you made use of this live streaming? If not, maybe you should be. This feature offers businesses tons of potential. This post from Lisa Barone has a few different ideas to get you started. You might also want to read V3’s 7 Simple Ways to Improve Google+ Engagement.

Local Profile On-The-Page Factors for SEO and a Local Business — If you have a brick-and-mortar business, local SEO is an absolute must. Not sure where to start or how to go about it? Scott Gallagher published a fantastic how to on local SEO to get you started.

Pinterest: Why You Need These 6 Add-On Tools — Ooo shiny new tools! Who doesn’t love that, especially when they’re as helpful as these? They’re for Pinterest, but they should help you fine tune and improve your marketing. You may also be able to use the information you gain here with the rest of your marketing.

Mobile Marketing 101: 5 Ideas to Help You Begin a Conversation With Your Team — Moving into the world of mobile marketing is a big step, and one that your entire team needs to take together. Not sure how to bring up the subject or what you need to cover? Try some of the advice given by Courtney Eckerle and Jeffrey Rice of MECLABS.

Intermediate SEO, Marketing & Business Tips

ROI Filled Ways to Improve Your Site Using Content — Engaging with your audience is one of the best ways to get conversions, and to do that, you’ll need content. Small Business Trends had a great article this week with a list of ways you can use content to generate leads and income. Ready to give it a try? Read Emotion vs. Promotion: How to Get a Customer to Buy to make your content more effective.

Customer-Centric Marketing: 7 Triggers to Engage Customers and Build Loyalty — Selena Blue was able to cover Sally Hogshead’s keynote from MarketingSherpa B2B Summit 2012. In it, you’ll find some fantastic ideas for improving your customer relations.

12 Ways to Test Non Technical Ideas With Existing Clients — Testing new products, marketing and ideas is always a risk, but releasing them without testing them is an even bigger risk. With a little creativity, however, you can test the waters with minimal damage. Small Business Trends had a great post on just how to do that.

Advanced SEO, Marketing & Business Links

How Moms Spend Time Online [Infographic] – Understanding how your audience uses the Internet is vital for connecting with them and capturing attention. So, if you target moms or families where women have a large input into purchases, this infographic is for you. It’s filled with interesting statistics that should hopefully get you started.

How to Increase Your Conversion From Online Advertising Using Retargeting and Segmentation — A guest post from Chris Dowsett, this piece on Entrepreneurs Journey is an excellent introduction into the world of retargeting and segmentation.

Free eBook: 29 Content Marketing Secrets and the Secret Agents Who Shared Them — Lee Odden did an amazing post series on “content marketing secret agents” — each post features hints, tips, and advice from an expert. And now you can download them all in one PDF. This is a fantastic find. And it’s free.

Great Posts Published This Week Everyone Should Check Out

StumbleUpon Ads Get Facelift as Twitter and Facebook Ad Competition Heats Up — There has been tons going on in the world of social network advertising recently: Twitter has been trying to find a model that works, and Facebook has been defending the ROI of its advertising. But now, StumbleUpon has upped its game by refreshing its Paid Discovery Ad Program. Do you think it will help bring new life to the network?

Facebook Sponsored Ads Get Official Launch — We knew they were coming, but now Facebook has officially launched them. In short, it’s essentially sponsored advertising for Facebook’s search box, but it can only be used with other Facebook pages. Have you tried it out? Will you? Why or why not?

YouTube TrueView Ads Go Mobile — YouTube also tweaked its ad platform this week and released TrueView ads to mobile users. Studies show it improves viewer recall and engagement. Do you think they’ll be more effective than traditional ads?

Forget 10; Now Only 7 Results for Your Website in Google Search — Big news in the search world this week; SEO just got tougher. The organic search results have shrunk. Now, there are only seven results on the first page instead of the usual ten.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.