This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:


We’re almost to the first official day of fall already. Can you believe it? Another year seems to have flown right by. Let us help you make the most of your time by getting straight to this week’s best posts and news items.For those of you just starting out, we found an excellent SEO checklist, some social media metrics you’ll want to measure, and an excellent guide for making sure your blog is something people actually want to read. Intermediates will also get some tips to improve their social media marketing, but we also found some fantastic resources for email marketing and mobile websites.

Content was a big topic for advanced SEO professionals this week. You’ll learn how to optimize the content for your entire customer life cycle, as well as some inspiration for your marketing campaigns, and some information that should help you get started with retargeting.

In the news section, be sure to check out the bits from LinkedIn, Bing and Google this week. We were particularly interested in the latest leaked information to come from the Googleplex.

Let’s get started, shall we?

Beginner SEO and Marketing

The Ultimate SEO Content Checklist — Nick Stamoulis had an excellent post for those of you new to SEO. It’s a thorough and easy-to-follow checklist that should get your site’s SEO off on the right foot.

How to Make Your Business Blog Informative — Perhaps the biggest mistake new businesses make with their blogs is being too rigid. Their content is so stuffy and marketing-oriented that they chase off the very people they’re trying to interact with. Amie Marse had some great tips for new blog owners on Small Business Trends that will help you avoid this common pitfall.

Social Media Metrics: Three Touchy-Feely Numbers to Help You Benchmark and Improve — While a number of the benefits of a social media campaign aren’t easily measurable, you can still measure and monitor some numbers to determine the success of your strategies. Which ones are those? You’ll have to visit this post from MarketingSherpa to find out.

Intermediate SEO, Marketing & Business Tips

What Customers Want From Mobile Websites — If you’re thinking about improving user experience for your mobile users, you might want to have a look at this case study from V3. It walks us through Shelly Kramer’s experience of trying to buy tile online through her mobile phone. It’s got some brilliant tips and is an excellent look at how users navigate this somewhat strange world.

Become a Rock Star on Social Media: 4 Ways — Originally published on Inc.com, this article from Vertical Response has some great social media marketing tips you don’t see every day. If you’re looking for ways to spice up your campaigns, try some of these ideas. And speaking of rock star tendencies, you might also want to check out the pros and cons of automating your social media.

Why Your Email Marketing Needs an Editorial Calendar — We often read about recommendations for WordPress editorial plugins or other methods for organizing your blog content. This piece from Duct Tape Marketing, however, may be just what you need to get your email marketing campaign into shape. V3 also had some tips for email marketing campaigns this week and how you can use your social media marketing to build your following.

Advanced SEO, Marketing & Business Links

6 Lessons Marketers Can Learn From 2012 “Back to School” Marketing Campaigns — Are you starting to run out of creative marketing ideas? Check out this round up of some of the best back-to-school campaigns from around the Web. Of course, we’re not saying you should replicate these ideas, but they just may be the inspiration you need to create a hit marketing strategy of your own.

Lead Nurturing: 5 Tips for Creating Relevant Content — Content marketing is a great way to enhance your entire customer funnel. Not sure how to do that? Try this article from MarketingSherpa for some ideas. You might also want to read Content Marketing Throughout the Sales Funnel from Small Business Trends and Content Marketing: 3 Tips From the Trenches from MarketingSherpa.

Recapture Leads With Retargeting — Most people who visit your site won’t convert on the first visit, so how do you get them back to your site and encourage them to sign up or buy? Business.com suggests adding retargeting to your PPC campaigns can be ideal. You can learn more about it in this post. Small Business Trends also published a piece on retargeting this week. If you’re not sure whether remarketing is worth it, this article looks specifically at the benefits of the technique.

The Importance of Ongoing Optimization- Tips Included — If you think the job of optimizing your content is over once its published, you’re sadly mistaken. As Brian Larson tells us, it’s an ongoing process that requires ongoing attention and tweaking. What should you be doing to make sure your content stays optimized? Head over to TopRank and find out.

Great Posts Published This Week Everyone Should Check Out

Leaked: Google Rating Guidelines for Page Quality — The latest version of Google’s guidebook for its quality rates was leaked online. Sadly, you can no longer download the 150+ page PDF, but you can find out the important tidbits on iNeedHits. Matt Cutts also shared some information this week on PageRank penalties and paid links.

Facebook Hints at Move Into Search and Mobile — Facebook has been playing around in the search and mobile industries for quite some time, but this week, the social network dropped more hints that it would use these two mediums to turn around its failing fortunes. Do you think this is the answer to Facebook’s problems?

Bing It On Challenge Finds Searchers Prefer Bing — Bing created a blind test to Google users to see which search engine they really preferred, and the results were fascinating. Those who took the test preferred Bing at a rate of 2:1! If you’re a huge fan of either search engine, you’ll want to read this.

LinkedIn Adds Notification, Updated Company Pages — You’ve likely already heard about the latest updates over at LinkedIn, but have you made the most of them? If not, you’ll want to head over to Small Business Trends and see what Lisa Barone had to say about these latest features. And while you’re looking into advertising on social networks, you might want to have a look at Small Business Trends’ piece on Twitter’s interest targeted ads.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.